- My book has a broad audience and could be enjoyed by anyone.
- I don’t want to be pigeon holed—I want to attract all types of readers.
- If my book could get promoted on [big-name TV show], everyone would see how widely appealing my work is.
- When extra-terrestrials land, they’ll become a new audience for my book!
Okay, maybe not that last one. But new authors often believe their potential audience is very broad.
I don’t want to squelch anyone’s ambitions, but this attitude does not make for a workable marketing strategy.
You may have dreams of reaching millions, but to reach millions, you have to start with the people who are your target market or demographic. Or, you have to think like a marketer: