Therese here to introduce M.J. Rose’s first post with Writer Unboxed as a monthly contributor. M.J.–founder of AuthorBuzz.com–will be bringing us Buzz, Balls & Hype originals about the world of marketing. Enjoy!
I think what I get asked the most is does book publicity and marketing really work, how much money should be devoted to a campaign, and whether, at the end of the day, the book won’t just really sell itself.
In my columns here I’ll address answers to those questions and more. If you have specific topics you want me to cover, feel free to put them in the comments section or write me at AuthorBuzzCo@gmail.com.
I think we’ll cover some broad strokes in this first post.
The Rules: Part 1.
1. No one will buy a book that they do not know exists. People won’t go looking for it on line or in the store if they have never heard of it. That is the goal of marketing and pr. To expose the book, the cover, your name to as many people as possible when the book comes out.
2. No matter how old a book is – it’s new to someone who has never heard of it before.
3. No book ever dies anymore. Because of the Internet – every book has a forever shelf-life. You can promote any title no matter how old it is for as long as you want. And you should.
4. You should be buzzing your books and your name – that’s how you build a brand and if you want to have a long-term career you want a brand. You want to stand for something and be known for something.
Lee Child is synonymous with Jack Reacher.
That’s really specific.
Other writers have brands that are broader. [Read more…]