Whether on a book cover, a website design, an ad, or even a whole marketing barrage, graphic design can either materially increase your book’s chances of getting attention or can leave it unrecognized in the mountain of competitors. This goes for the self-published as well as for the commercially published.
While it is certainly possible for you to do your own graphics, or rely on your publisher, there are also very good reasons for writers to hire a professional graphic artist. Without elaborating on those reasons, in this post I’ll give you some brief insight into the working process of a graphic designer, and give you some pointers on how you as a client can increase the chances that your designer will give you exactly the fabulously stunning image that you wanted on time, under budget, and with a minimum of frustration and drama. There are a number of other websites that discuss graphic design, but I approach this topic from the viewpoint of a writer.
This will be the first of a two-part post. Today’s post will cover Knowing What you Want, Finding the Right Graphic Artist, and The Basic Graphic Design Process. The next post will discuss Money Matters, Tips to Getting the Right ‘Look’ and Avoiding Graphic Design Landmines.
First, Know What You Want.
Knowing what you want doesn’t mean that you can ‘see’ the exact image in your head down to the Art Nouveau font and the impressionist landscape detail background. (If you can ‘see’ the exact image you want in that much detail in your head, then DIY graphic design might be for you.)
Knowing what you want means you know what kind of graphic product you want to produce and what format that product will take. This involves far more than ‘style,’ it involves knowing the nitty gritty of the final product, how big it needs to be, what text it will include, what images it will include. For example: [Read more…]