Summer vacation – is there anything better? I’ve just had the most amazing summer vacation. This year, we skipped the beach, we skipped the long lines at Disneyland and we headed to the mountains of Colorado and Montana. We didn’t just have a summer vacation – we had a summer adventure.
I now know why so many writers retreat to the mountains – to cabins, to lakes, to nature – to write their books. I was inspired by the views, the sounds, the smells so much that I wanted to write a book! But rather than channel my inner-Hemingway, I channeled my inner-adventurer. We went hiking, we went geocaching, we went exploring to the tops of 14,000-feet-above-sea-level mountains –by jeep, by train, by tram, by foot. My family zip-lined over the tops of trees and down the Big Sky’s Lone Mountain. I watched and took pictures that day – and couldn’t help but think that book publicity has a lot in common with zip lining.
3 Ways Book Publicity is Like a Zip Line
#1 It’s in the (personal) approach
Watching several of the zip-liners, including my husband and two of my kids, I realized their personalities were all different and they were each approaching the adventure a different way – just like my clients. Some authors are timid and unsure if they want to invest in publicity and never really gain their footing until things starting happening and they slowly get a smile on their face (just like my 12-year-old daughter who had to warm up to the zip line); some are scared the whole way and need constant reassurance and even when they get off at the end, they are not sure they would do it again (like my business partner Kim whose family joined us in Montana); some are aggressive and bold and take charge, wanting as much detail and fun as possible, who enjoy every moment and are up for any crazy out-of-the-box or spontaneous idea (like my husband who zip-lined upside down!); others enjoy it but want it to be safe, straight, predictable and planned out well in advance. [Read more…]