Yesterday guest Nina Badzin walked us through the science of Twitter–basics and tricks that can help you make the most of Twitter from a technical standpoint. (Missed the post? Click HERE.) Today she’s back with us to discuss some of the finer points of being a Twitter-user. How to use it wisely, and have fun with it at the same time. Enjoy!
The Art of Cultivating an Authentic Following on Twitter
Writers love using Twitter to market their work because Twitter is free. Using Twitter as an easy, one-way marketing tool, however, is an enormous mistake. And if you’re not going to get it right on Twitter, then why put your energy there at all? The truth is, Twitter is not free. You’ll pay for Twitter with a precious commodity: your time.
So why are writers willing to spend precious time on Twitter? Because Twitter is word-of-mouth-maximus for people who understand the art of cultivating an authentic following. Without leaving your house, you can connect with book bloggers, librarians, fellow writers, and people who even share your non-literary interests.
The trick to connecting with others on Twitter (beyond the “I follow you, you follow me” game) is to keep the marketing (hateful word) to a minimum and focus on engaging. In other words, you want authentic followers, not just numbers.
What is an “authentic following?” Simply stated, your authentic following consists of the people who read your tweets. The actual number you see next to “followers” on your profile means nothing. A significant percentage of those people rarely see your tweets and perhaps never will. If you’re already a Twitter user who follows over 300 people, then you know what I’m talking about. There’s no way you pay attention to all of those tweets. If you do, I suspect you’re behind on your writing goals.
Think about the tweets you do read, or the tweets you want to read if you’re new to Twitter. I’m guessing your answer is not, “I want to see constant updates about author X’s upcoming release on Kindle.”
An “authentic following” comes down to this: Twitter doesn’t work without followers who actually read your tweets. The good news? The steps below will help you avoid talking to yourself on Twitter and wasting your time. Let’s get to work.
FIVE STEPS TO AN AUTHENTIC FOLLOWING: [Read more…]