Therese here to introduce a book authors have needed for a long time: What To Do Before the Book Launch by authors M.J. Rose and Randy Susan Meyers. I was given a copy of this to preview months back, and was thrilled to provide an endorsement:
Dripping with the wisdom authors gain after years of experience but wish they’d had from moment one. If you want to move from book deal to debut in the best of all ways, this book will tell you how to do it—and how not to do it. It is positively packed with essential advice. Highly recommended.
—Therese Walsh, co-founder of Writer Unboxed, author of The Last Will of Moira Leahy
I’m so pleased to have M.J. with us today to tell you more about the book and share an excerpt. Enjoy!
What To Do Before Your Book Launch
What to expect when you’re expecting your book? What’s going to happen first, and second, and third?
I’ve had twelve fiction book launches. I have made terrible terrible mistakes with every one. My big takeaway after all these years is I need clones! Short of that – I need a “to do” list.
This book is our to-do list.
Included are chapters on author websites, blogs & author photos, publicity & marketing, book & author positioning book trailers, launch parties & public presentations, manners for authors, consolation for bad reviews, a timeline for the year before publication. worksheets for social media and writers on the craft & business of writing. Plus some other helpful (hopefully) advice and cautionary tales.
Here is an excerpt.
Ultimately, we all have to realize this basic truth: [Read more…]