A great book launch relies on word of mouth marketing. Today, I want to share advice I tend to give authors for setting the foundations for word of mouth marketing. This work tends to begin well ahead of the actual launch of the book, oftentimes a full year or more before publication date. I’ll explain why throughout the post.
To have some fun with it, I am going to frame this into the universe of The Lord of the Rings. Why? Because… um… it’s Friday!
Let’s dig in:
Step 1: Find Your First 8 Supporters
Consider this your own personal fellowship of the ring. You have been compelled to write this book, and these people will help support you in sharing it with the world. Yes, you are Frodo.
Why focus on a small group before you think about how to “go viral,” reaching millions of people. Think about it this way: if you can’t engage 8 fans, how will you engage 100? Or 1,000. Or a million.
Before you think big, you have to think small.