Please welcome Erika Liodice, who is no stranger to WU. In fact, Erika acted as the Writer Inboxed digital expert since our newsletter’s inception. She’s also the author of the novel Empty Arms, and Vice President of the MidAtlantic Book Publishers Association, and she’s here today to shake things up.
Would you like to learn more about the digital revolution? Read on.
The Digital Revolution: Subscribing to Change
The rate of change you’re experiencing today is the slowest you’ll see in your lifetime.
If you were following the Digital Book World Conference on Twitter, you probably saw this quote by
Michael Cader Susan Katz, president and publisher of HarperCollins’ Children’s Books (thank you, Porter, for setting the record straight), pop up in your feed more than once. I don’t know about you, but it already feels like technology is changing so fast that it’s hard to keep up. How can it possibly change any faster? Every day it seems like there is a new way to write a book, publish it, and promote it, not to mention read it. Sometimes I worry that if I stop paying attention for even a moment, I’ll be left behind. While I’m still a relative newcomer to the publishing industry, having been at it for less than a decade, I’ve witnessed its rapid transformation in my own way—from the days when querying an agent meant putting a small dent in the forest to today, when the majority of my book sales don’t require a single sheet of paper. Back then, my author platform consisted of a well-balanced blog, Facebook page, and Twitter stream. Nowadays there are more social outposts than hours to keep up with them.
Of all the changes to shake up this industry, one of the most interesting, as of late, is the emergence of the subscription model. As recently as a few years ago, I wouldn’t have believed you if you’d told me that by 2014 not only would I no longer own CDs or DVDs but I wouldn’t even own my music or movie libraries, yet here we are in the age of streaming entertainment, the era of binge consumption, paying a few measly bucks a month for all the content we can digest. When it comes to the sensibility of subscription services, it all boils down to one question: will I spend more money buying new songs/movies/books each month than it would cost to pay for a subscription?
For the hard core among us, it’s easy to see why the shift is happening. [Read more…]