I was on a panel recently with an in-house publicist from Penguin when she was asked by a member of the audience what an author can do to help a publicist.
“Send cookies,” she said. She further explained that when you are promoting many authors, the one who sends cookies will be the one who you work hardest for. “It’s just human nature,” she said. “Be kind to your publicist,” she added.
I remembered her comments when I mentioned to my clients that I was closing early on a Friday this past July to celebrate my birthday on Saturday.
The previous year, when my birthday actually fell on a Friday in July, I had closed for the entire day, as many firms generally do on Fridays in the summer.
One client complained that I absolutely could not take off on Friday because she was taking off the next day for an extended vacation. She made a list of things she wanted me to do on that particular Friday. Her book was not due out for four months and the publisher had not even printed advance reading copies yet. Even so, I had already written press materials: a press release, pitch letter, and a draft of the bio.