My latest book, a YA speculative fiction novel titled The Ghost Squad, is out this week. I’m delighted, of course–and thank you so much to WU for helping me celebrate its release with a Take Five interview!
That also got me thinking about new releases, how we go about celebrating them, and the different things authors do to highlight their book to readers, so this what I want to look at, in my first WU post for this new year. In the age of COVID, many of us are trying to come up with ingeniously new ways of celebrating new releases…
In my own case, both in the past and more recently, I’ve done a selection of many things over and above what my publishers have done, and all planned well ahead of release time. For example, in 2020 I did all of the following, to help to highlight my five new releases–it was a big year for new books for me and I had to work pretty hard to try and showcase them! Of course I didn’t do all of these things for each book, just a selection, as appropriate:
- Created simple trailers
- Written a series of blog posts about the book, starting from about a month before release—concentrating on different aspects each time– and featured these posts on all my social media accounts
- Run giveaways on social media
- Organized launches and talks, both in person and virtual
- Recorded short video readings
- Created downloadable activities around the book (I did this quite a bit in 2020, specifically to give stuck-at-home young readers something above and beyond simple marketing)
- Provided extras such as ‘offcut’ story fragments or presentations on creative process on my blog and/or You Tube
- Reached out to print, online and broadcast media (the hardest to pull off in terms of national media, but local media is usually interested)
These all had varying degrees of success, but most worked quite well. Some were more time-consuming than others, of course. And one of the things I found in 2020 when it came to publicizing my new releases was that though reviews were really hard to come by–harder even than usual–people seemed much more interested in doing author interviews. I was invited to do several over the year, both in video and podcast, as well as being included in video series—readings, talks–initiated by children’s literature organizations specifically for the purpose of supporting authors and illustrators.
In the case of other authors, here are some things that I’ve seen people do: [Read more…]