We are very pleased to bring you our latest guest blogger, Eric von Rothkirch, blogmaster for the must-read blog Quantum Storytelling. We love Eric’s approach to craft and his willingness to explore the unboxed aspects of the publishing business.
Eric was born in St. Paul, Minnesota. He grew up on a diet of 80s action movies and video games. In his teens he played in rock bands, considering a career in the music business before the lure of video games was too great to pass up. Eric began building game levels for popular action games, which in 2000 got the attention of Electronic Arts. He did a brief tour of the industry before landing at 3D Realms in late 2001 to work on Duke Nukem Forever, and has been there ever since. Eric now aspires towards the creation of media franchises as he completes the first entry in a sci-fi novel series.
This is the first of a two-part series. Part Two will go live next week. Enjoy!
What do George Lucas and J.K. Rowling have in common? Tolkien and Stan Lee? They create more than just novels, films, and comic books. The true products they create are not just printed pages and celluloid strips run through projectors at movie theaters. Each one of them has created a successful media franchise, or several media franchises.
It is important not to limit your perspective about what you are trying to create to the mere medium you are creating it for. As a novelist you are not creating a book, filled with paper pages that have ink on them. You are creating a media franchise. Many of the successful media franchise creators I’ve mentioned didn’t necessarily set out to create a franchise. Lucas set out to tell a classic story with Star Wars, using the principles of mythology created by Joseph Campbell. But his approach is largely responsible for the success of Star Wars. And each and every one of the people listed above has approached their work in a way that led to a successful media franchise.
You are not just a writer or an author. You are the creator of a media franchise. Whether it is a successful one, intentionally, or unintentionally, is up to you.