So about ten months ago, when the hardcover of Time of My Life hit the New York Times best-seller list, I posed the question: just what does becoming a bestseller really do for you? I wasn’t sure, but thought, because I didn’t see much of a difference in, well, much of anything, after it hit the list other than a lot of people congratulating me (which, hey, I didn’t mind), that the payoff might come for the paperback release. And, with said release just three weeks out, yes, I wanted to report back that indeed, becoming a best-seller does change the trajectory of your book and perhaps your career, albeit with delayed gratification.
Here’s what I know now: I see a pretty huge difference between the release of this paperback and the release of my first book’s paperback. With the ammunition of that fabulous New York Times Best Seller blurb on the cover, I’ve landed a big order from Target, which, according to those in the know, is a very, very good thing for my book. I’ve got a PR budget, a marketing/advertising budget, and I’ve been granted a very ample print-run. Did any of these things happen for my first book? Ahem, no. Would they have happened if it hadn’t landed on the list? Well, who knows? Maybe sales would have been healthy enough that my (fabulous) publisher would have set aside a budget anyway, but maybe not.