As some of those of you who attended the fabulous Un-conference last year know, I read all my Amazon reviews, positive and negative. And while this might sound like a bad idea—in fact, I’ve had many people tell me not to do it—there’s a method to my madness.
I admit, I began to do it because my scattergun approach to review reading wasn’t working. For instance, when my first novel, Spin, came out and I learned that my first major review was going to appear in The Globe and Mail, I had someone read it for me first to let me know if I should read it. I figuratively held my hands over my eyes until I got the thumbs up because if my book was going to be trashed in a national newspaper, I kind of didn’t want to know.
Then there were the reviews I read by accident. Well, not entirely by accident, but you read your Google alerts, don’t you? (Please, tell me I am not alone here.) Anywho, I got a couple of those, late at night it seems, when my capacity was diminished, and without thinking, clicked through to read them. And yeah, that didn’t always turn out so well. For instance, when a reviewer for the Montreal Gazette—my hometown newspaper—wrote that he thought my second novel, Arranged, was perfectly fine, “if you liked mindless pieces of fluff,” I was left pretty low, much more so than the praise the book had received from other quarters. It was like how a one-star rating needs a multiple of 5-star ratings to be overcome; the praise bounced off me, the negativity stuck.
So I felt like I had two choices: become a more disciplined person (fat chance), or find a way to deflect the bad reviews that I couldn’t help myself from looking at. And that’s when I started reading everything. Because if I read everything, I reasoned, no one review would have much of an effect. They would all cancel each other out, blunt their sharp edges by bumping against one another, and I would be immune.[pullquote]If I read everything, I reasoned, no one review would have much of an effect. They would all cancel each other out, blunt their sharp edges by bumping against one another, and I would be immune.[/pullquote]
That’s the theory anyway, and it mostly works. But an added benefit was that I learned things from reading my negative reviews, much more than from the positive ones. Seriously, I did. [Read more…]