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How to Plan Your Own Book Tour

Hacks for HacksWarning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody.

They say book tours don’t sell books. In fact, they can actually cost authors a lot of money. So why bother? Well, you’re making connections with readers and building your brand and a bunch of other slick-sounding, unquantifiable marketing-speak. If you want to be a big-shot author, you need to act the part, and that means taking your show on the road. Think of a book tour as a tax-write-off-able vacation where people tell you how awesome you are every night. Plus, you have a few days away from your family and those brats of yours, so you can hear yourself think for once. For that kind of payoff, you can’t afford not to go. Here’s everything you need to know to book your own book tour.

Six Months Prior to Tour

Five Months Prior to Tour

[pullquote]Sure, library patrons love books. What they don’t love is paying for books. You’re far too busy for those moochers.[/pullquote]

Green VW camper van [1]
photo by Ben Sutherland

Two Months Prior to Tour

A Week Prior to Tour

One Day Prior to Tour

Day One

Day Two

Day Three

[pullquote]There’s an unspoken expectation that if a fan lets an author into their house, they’re tacitly approving a party, and giving you full run of the fridge. Don’t worry about mentioning this to your hosts, they already know.[/pullquote]

Day Four and Beyond

Coming Home

And that’s it! You’ve done your first book tour. Time to start work on that next book, so you can go out and do it all again!

What are your bright ideas for planning a book tour? If you’ve been on tour, what are your survival strategies? Let us know in the comments!

About Bill Ferris [3]

After college, Bill Ferris [4] left Nebraska for Florida to become a rich and famous rock star. Failing that, he picked up the pen to become a rich and famous novelist. He now lives in Chapel Hill, North Carolina, and looks forward to a life of poverty and ridicule.