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Give Yourself A Celebration (Plus: Giveaway!)

photo by Velo Steve

Because of ongoing negotiations between Barnes and Noble and Simon and Schuster [2], the new trade paperback release of M.J. Rose’s The Book of Lost Fragrances [3] isn’t on display in any Barnes and Noble stores -a loss of visibility that can hurt a book’s sales potential. In the spirit of helping a fellow writer, WU will be sponsoring a giveaway today. Leave a comment on M.J.’s post for a chance to win a copy of her novel. In two days time, we’ll randomly chose a winner. Even if you don’t win, we hope you’ll support this book by buying a copy yourself and/or helping to spread the word about this book. Thank you!

This business is brutal. Very few books win the lottery. There are too many million things that have to line up just right for your book to get a chance to be bona fide hit. At every step anything can go wrong. Even everything can go wrong. From sloppy edits, to bad covers, to meager marketing budgets, to snarky Kirkus reviews, to books not being shipped, to not getting table displays.

It’s so easy to get caught up in the trap of what you should be doing for your book. From Tweeting to building Pinterest boards, to growing a phenomenal number of followers at Facebook (even if we all know that Facebook doesn’t show them all our posts).

It’s so easy to obsess over your upcoming launch. To worry that you aren’t doing enough. To say yes to everyone who asks you to write an essay for their blog. To go above the budget you gave yourself in order to buy extra marketing. To fixate on every bad Amazon review. To compare yourself to every other author doing better than you. To check your rankings incessantly. To beg your publisher for yet more free books because you didn’t give one to the shoe shine guy in Grand Central station who might give it good word of mouth because he talks to so many people a day. Right?

But what’s hard to do is stop.


Deliciously sensual…Rose imbues her characters with rich internal lives in a complex plot that races to a satisfying finish.” —Publisher’s Weekly (starred)

“An absorbing and thrilling ride through the centuries.” —Library Journal

“M. J. Rose’s multi-stranded plot skillfully hits all the right buttons, blending exotic settings, romance, and paranormal fantasy with political intrigue into a colorful story that would be right at home as a Hollywood thriller.” —New York Journal of Books


To stop and celebrate this truly amazing thing you have done.

You have spun a story out of thin air. Created characters so real and compelling that an agent took you on without getting a dime in advance. Written a book so powerful that an editor went to bat for it with the acquisition committee. That a publisher paid you money for a dream you dreamed.

Isn’t it amazing? You imagined this. Whether it’s your first or your thirteenth or thirtieth book, isn’t it really truly wonderful? Doesn’t it deserve a day of celebration?

It doesn’t have to be noisy or expensive. You don’t have to be feted by 100 people.

But you must stop and celebrate. Be it opening a bottle of champagne, taking the day off to play golf, or buying yourself flowers or a new pair of red-soled shoes– however you want to celebrate – just so long as you do it.

Fiction Writers Coopw2 [3]It’s too easy to get caught up in the strum and drang. To see mostly the clouds. To fear the sales figures.

Don’t do it. Instead, do what Margaret Mitchell did with Scarlett and leave all that for tomorrow.

Today is for cheering your achievement. For honoring your creativity. Respecting the magic that is your talent. Let the rest of the year be about the problems. Allow yourself this one day – your pub day – to be about fireworks and cheers.

And email me and tell me what how you celebrated – send me a picture – I’d love to share your wonderful pub day.

About M.J. Rose [4]

M.J. Rose [5] is the international and NYT's bestselling author of several novels and two non-fiction books on marketing. In 2005 she founded the first marketing company for authors, AuthorBuzz [6], and is the co-founder of BookTrib [7] and Peroozal [8]. She's a founding member of ITW.