Please welcome Jon Bard as our guest today. Jon has been helping authors for twenty-five years as the co-owner of Children’s Book Insider, the Newsletter for Children’s Writers. He recently introduced his course Easy Author Marketing–The Simple Solution That Sells Books.
I’ve been helping writers for twenty-five years and I’m the founder of a NY public relations firm. This gives me a unique vantage point on author marketing, and I’m determined to help writers avoid pitfalls and build a real career selling their work.
Free gift for WriterUnboxed readers: To learn how to become a connector and start marketing your books and yourself, download Jon’s free eBook: The 10 Minute Turnaround: Overcome Your Fear of Marketing & Start Connecting with Readers Now! It’s yours with Jon’s compliments, and you can download it right now.
The 6 Most Common Marketing Mistakes Made by Authors
If you’re like many writers, you probably aren’t especially excited about marketing yourself and your books. In fact, on the list of things you’d like to be doing at any given time, I’m guessing “book marketing” falls somewhere around between scooping the dog poop from your yard and re-reading all your old rejection letters.
You poured your heart and soul into your book, and now you’re planning on letting it languish because you’re freaked out about marketing? That’s nuts! Marketing really can be (and should be) simple, fun, and within anyone’s grasp.
Welp, there’s something you should know:
Marketing is only a drag when it doesn’t work. When it works, marketing is a whole lot of fun, because it means new readers, more income, and taking one step closer to the day you can print up business cards that say, “Full Time Writer.”
So the real problem isn’t marketing. It’s that your marketing isn’t working. I’ve got some good ideas why.
Let’s take a gander at the 6 most common marketing mistakes made by authors and some quick solutions for these errors. Just changing a few things about the way you approach marketing can make a big, big difference!
- Not even trying because it all seems too scary and complex
Whether you’re self-published or traditionally published, if you don’t take the initiative in marketing your book, you aren’t going to sell many books. [Read more…]