Tag Archive 'marketing'

What Your Writer’s Resume Says About Your Chances for Recognition

Lately, a new mantra has caught on: “There’s no better time to be a writer.” Not only has self-publishing helped open the doors to so many aspiring authors, but the online world has created more opportunities than ever before to build a platform, network and self-promote.

From a schmoozing and promotion perspective, anything seems possible.  We can have conversations with Jodi Picoult on Twitter, send Facebook messages to Paulo Coehlo and mingle with top agents and editors right here on Writer […]

The Online Presence That’s a Natural Extension of Who You Are and What You Do. (Is It Just Fantasy?)

I’ve been reading with interest (and sympathy) the comments on Porter Anderson’s Unboxed post last week, where we see the familiar Sturm und Drang of writers grappling with the demands of online marketing—or how to be publicly communicative and chummy when it’s against our nature, perhaps even against our work.

This has remained a problem for a long time now, hasn’t it?

One of my favorite thinkers is Alan Watts, who once said, “Problems that remain persistently insoluble should always be […]

Marketing Tips for Agents and Authors

Flickr Creative Commons: Michael Summers

When I chatted with Teri a few months ago about this post, I wanted to tackle the question of money and advances and marketing dollars. I was feeling frustrated that certain publishers continued to make seven figure offers on debuts which no doubt continued to take the wind out of the sales of every other book placed in the same publishing season as said book.  Why put all your eggs in one basket? Clearly you […]

Are You Publishable or Not? Reading the Tea Leaves.

Flickr Creative Commons: stillthedudeabides

Writing never feels more lonely than after you’ve sent your manuscript out to every agent and publisher you can think of and gotten nowhere.  Of course, you can always take comfort in the long list of massively successful books that were initially rejected by nearly everyone who saw them.  But for every brilliant book that gets rejected out of blindness or stupidity, there are thousands that get rejected because they’re just not very good.  How can […]

After You Publish

Flickr Creative Commons: Duane Romanell

Back in 2004, Mark Zuckerberg and some friends launched a social networking website in his dorm room — Facebook.  By 2007, he was a billionaire.  In 1995, J. K. Rowling typed the manuscript for Harry Potter and the Philosopher’s Stone on a manual typewriter and, after numerous rejections, sold it to Bloomsbury Press for an advance of fifteen hundred pounds.  In 2004, Forbes named her the first person to become a billionaire solely by writing […]

Design a Book Cover for Less than $50

More and more authors want to publish ebooks and need covers, but many don’t feel they can afford the services of a designer. To be frank, I see author-created covers that do not serve the author well.

But I also see well-done covers, so I thought I’d offer some resources for creating professional book covers for a low cost in case you’re handy at design. Full disclosure: the examples here are cover designs for client novels and memoirs.

Design goals
Your first and […]

Do You Know Who Your Audience Is? No, Really: Do You?

I heard this from a writer in a class I am teaching: “I have been struggling with the “who is my audience piece.”

They hadn’t realized that before they figure out WHAT they want to say, they need to understand who their ideal audience really is.

I would like to say that this is the MOST common feedback I hear from writers, but often, it isn’t. I would like to think that writers are obsessing about who their audience is.  But instead, […]

Don’t Be A Tourist In Your Community Of Readers

Kath here. Please welcome Dan Blank to WU today. Many of you may already know Dan as the founder of WeGrowMedia.com, providing writers and publishers the strategy and tactics they need to impact their communities and build their legacies. He has worked with more than 500 writers, a wide range of publishers, and regularly speaks at conferences about branding, content strategy, social media, and marketing — necessary tools for writers as we work toward finding our audience and making connections with readers. Follow […]

The Book’s The Thing: A Conversation with Elizabeth Law, Vice President and Publisher of Egmont USA

I first heard Elizabeth Law speak at a SCBWI National Conference where the title of her talk was, “Ask Me Anything—The Unvarnished Truth About Publishing.” Right then and there, I knew she was my kind of person. Then, during the course of the conference when she told attendees, “Just write your heart out. I promise you that’s what matters. I would much, much rather find a great, unusual, distinctive book by a phobic writer covered in oozing sores who lives […]

A Call To Arms

There is a revolution taking place. You can’t miss it, really. It’s rising up all around us—in the way books are published, in how they find their audience, and how authors interact with their readers.

The thing about revolutions is that they are both exciting and scary. People and systems are vulnerable during revolutions when all that change and upheaval is taking place.

But we on the front lines, or even those of us just hanging out on the sidelines with a […]

Advice for Indie Authors

As promised last month, I’m back this month with some strategies and advice for anyone considering the indie publishing route.  And a quick update before I begin–I’ve actually had a great month, sales wise.  (Thank you to any WU readers who bought copies of my books!)  Two of my titles, Susanna and the Spy and Georgiana Darcy’s Diary, climbed all the way into the top 1000 titles on Amazon!  And again–as I said last month–I’m just sharing these numbers with […]

Making and Learning From My Mistakes with PR

One of the most complicated discussions I have with authors – including myself – is about whether or not to hire an outside PR firm.

The reason it’s confusing is because nothing is guaranteed with PR. You’re buying effort and contacts.

It’s not like advertising where you buy an ad, it shows up. PR is a gamble. No publicist worth her salt will guarantee you placement. She can’t.  A publicist’s job is to craft a pitch and get it to the right […]