Your manuscript is hungry for information, and it’s time to go fishing for historic details, a better description of a particular item, a list of Mexican tourist attractions (whatever). Armed with your favorite search engine and some idea of what you’re looking for, you sink your net deep into the Internet ocean. When it comes up, it feels good—not too heavy, not too light—and you’re ready to inspect it. But do you know how best to sort through the e-weed and old boots to uncover the best possible catch?
Here’s a start!
Refuse to be awed by the top ten hits. Advertisers pay some search engines to display their websites as first hits on web searches. This means you can’t count on your search engine to sort hits for you in order of relevance, even if they claim to. Sites promoting products may be too biased to be trustworthy. Investigate other options.
But wait, there’s more! [Read more…]