I don’t mean things your spouse or kids or friends requested — “pick me up a sandwich, would you?” — but products or items for your own use. Why did you buy the toothpaste you brush with? Why did you buy the mug you drink your coffee out of? Maybe you saw a commercial. Maybe a friend recommended it. Maybe you were in the store and it caught your eye. There could be a hundred different reasons, or more.
But chances are you didn’t buy it because the person who made it asked you to. Or told you to.
So why do so many authors litter their Twitter accounts and Facebook pages and e-mail traffic with the plain, unvarnished command: BUY MY BOOK?
Self-promotion and social media can both be fraught terms among authors. And this is part of the reason. “I’m an artist!” say the authors. “I shouldn’t have to be out there telling people to buy my book! It makes me feel icky!”
So here’s how to solve that, easily: never, ever tell anyone to buy your book. There, simple, done. [Read more…]