Last time, I wrote about Pinterest and ways to use this trendy social media tool to complement your book publicity efforts. The cool thing about Pinterest and social media in general – and the most important thing – is that it’s publicity without being blatantly promotional. It’s publicity without even realizing it. Social media should be about conversations and connection and telling your story without selling your story. Not all publicity is about plugging your novel. It shouldn’t constantly be about “buy my book”. That’s such a turn off. Social media like Pinterest and Goodreads is really about connecting, building relationships and letting people in to your life, your interests, your stories and getting to know you on a real, personal level. You may not even realize it’s publicity – but it is. Publicity is awareness. It’s genuine storyteling. And everything you do online these days – from Pinterest to Facebook, from your blog to Goodreads, tells your story. Builds your awareness. And, whether you like it or not, whether you try or not, is publicity.
I can say for sure that I’ve gotten to know people via social media – authors who I’ve come across on social media and online who I admire their interests and style, their integrity and causes, how they treat and value their readers and colleagues, the things that inspire them and they share, the books they read and gravitate toward – and that can make me decide to buy a book, to follow them, to pay attention to what they are doing, to be invested for their next book, to add them to the list of authors whose books I will always buy. If I like them and what they represent. And vice versa, I’ve come across some authors and people online, authors who have found me through clients and Facebook or my website, who are abrassive and exude qualities that, after getting to “know” them, completely turn me off. That’s how powerful social media and online tools can be. I’ve never even met this person but I will never buy those books or waste time on that person again – that’s kind of crazy, but it’s the nature of social media and how emotionally invested we can get – even online.
Lately, I’ve fielded several author inquires about Goodreads – another trendy social media tool, this time specifically for authors. I get asked, is it useful? Is there a way to use it for book promotion? How? Here are my thoughts about Goodreads, how to use it effectively. How it can be part of the overall online story you’re telling, along with all the other social media platforms. Part of your overall genuine publicity that happens even when you’re not trying to make it about publicity.
- Goodreads should be about you as a reader and not as an author. As a book lover, and even as a publicist, I want to know what you’re reading, what other books you have marked to be read, what you thought of THE HUNGER GAMES or if we share any favorite authors or books together.