It’s here, it’s here, it’s finally here!! It’s hard to believe that two years after I wrote it, seventeen months after we sold it, fourteen months after I cashed my first check from it, The Department of Lost and Found is finally here. It’s been an informative ride – to say the very least! – and here, a few tidbits that I’ve gleaned along the way.
1) Accept That Which You Can’t Control. I’m a type-z in my private life, and a type-a in my professional life. Thus, if I could tackle the sales, marketing and PR of the book, I happily would. But, er, you know, I can’t, and while I’m sometimes frustrated at the results (i.e, Entertainment Weekly letting my publicist know that they won’t be reviewing my book in the mag), I’ve come to understand that there’s only so much that I, personally, can do. A lot of this whole rigmarole is out of my hands.
2) Try To Control Everything Else! Having said the above, there are a lot of little things that you can do to influence (hopefully) the sales of your book. Calling in favors to every journalist you know. Asking for referrals to other contacts. Answering dozens of Q/As for a variety of websites. While my publicist and marketing manager are wonderful – truly, they’re wonderful – no one cares more about my success and the success of this book than I do. So I’m the one who really has to get her hands dirty long after everyone else has washed theirs clean. [Read more…]