Archive for the 'Publicity' Category

Why Your Book Deal Is Just the First Step

Photo by Jeff Noble

Liz Fenton and Lisa Steinke, authors of Your Perfect Life (Washington Square Press) have been best friends for twenty-five years and survived high school and college together. They’ve written the story of two childhood best friends  who wake up the morning after their twentieth high school reunion to discover that they’ve switched bodies and need to figure out how to navigate their altered realities.

Says New York Times best-selling author Sarah Jio:

I loved this from the [...]

The False Divide Between Book Promo and Author Promo

Imagine this:

After years of drafting, critiquing, revising, submitting and watching rejections pile up, you’ve finally landed a publishing deal and your book is coming out in several months.

Over those years you’ve worked hard, too, to build a platform — giving webinars on craft, writing articles that have run in places like the Huffington Post and contributing regularly to a popular blog  (maybe WU?) drawing thousands of readers from around the country.

Yet, when you sit down for the long-anticipated meeting with [...]

On the Road: Face-to-Face in a Virtual World

Photo by Jeff S. PhotoArt

Today, we’re thrilled to have Jenny Milchman with us. Her journey to publication took thirteen years, after which she hit the road for seven months with her family on what Shelf Awareness called “the world’s longest book tour.”

Jenny’s debut novel, COVER OF SNOW, was chosen as an Indie Next and Target Pick, and was nominated for a Mary Higgins Clark award. She is also the founder of Take Your Child to a Bookstore Day and chair [...]

Provocations in Publishing: “Engineering Serendipity”

Coined by the British aristocrat Horace Walpole in a 1754 letter, [serendipity] long referred to a fortunate accidental discovery. Today serendipity is regarded as close kin to creativity — the mysterious means by which new ideas enter the world. But are hallway collisions really the best way to stoke innovation?

− Engineering Serendipity, April 5, 2013, New York Times, by Greg Lindsay

Here at the new PubSmart Conference, seated this week in an unseasonably chilly Charleston, South Carolina, the term [...]

A ‘Logic Model’ for Author Success

“Managing our career.”  “Managing our expectations.”  “Managing our resources and time.”  All these “management” terms being applied to the writing life — with good reason — can make it sound like we might actually need an MBA to reach our goals as writers.

In fact, in this age of the “writer as an entrepreneur” responsible for a growing share of the work required to not only create but also to sell a book, adding management skills to our repertoire of abilities [...]

Presenting to School Students: top tips

How do you feel about public speaking? Author talks? Writing workshops? If, like me, you’re the introverted kind of writer, more comfortable in the world of the imagination than out on centre stage, that part of the job can be as much ordeal as opportunity. But we all know how necessary those public appearances are, not only to promote our work, but also to give something back to the reading and writing community.

Some of us are naturally talented at presenting, [...]

The WHYs of Book Club Questions

Photo by SomeHoosier

We’re thrilled to have Mollie Lundquist of LitLovers here today, who describes herself as “an English teacher gone mad.” LitLovers grew out of an online course she taught a few years ago. It was so much fun, she decided to go public.

She says:

LitLovers has brought together my lifelong love of reading, writing, and teaching. The site is about WHAT we read, HOW we read, and HOW we THINK about our reading. Approaching literature in that way can change how [...]

Envy: a Lesson in What Not to Do

A couple of weeks ago, an author in the UK named Lynn Shepherd made one of the more bafflingly boneheaded moves I’ve seen in a long time, by posting a blog on the Huffington Post entitled “If JK Rowling Cares About Writing, She Should Stop Doing It.”

Many of you probably read it, and/or saw the resulting kerfuffle as it spread across Twitter, Facebook, and the Internet at large.

At this point the cyber-flames have ebbed and the dust has settled, [...]

The Book-Promotion Balloon: Where’s the Helium?

Regarding the graphic above, man, was I glad I was able to bear down on those lolling tuna boats Dickens and Hugo—they need to get up from their on-deck hammocks and at least think about hitting the book-peddling accelerator before I catch them. Though I do hope I didn’t peeve dear Charlotte; however, she being the eldest of the sisters, she’s learned how to take these roller-coasterings.

But alas, all that glitters is not gold stars: this image of my book [...]

How to Avoid Cover Design Pitfalls for Indie Publishers

As self or indie publishing grows and grows, more and more of us compete for a buyer’s attention on the Internet on both retail and industry websites.

Amazon.com
Barnes & Noble.com
Kobo.com
Smashwords.com
Shelf Awareness.com

Nowadays authors are calling on CreateSpace, Lulu, and other places to design their own book covers. Others do it on their own, utilizing stock images and free fonts—I do a workshop for writers’ conferences on how to design a book cover for $50, and that includes sophisticated graphics software. Other indie [...]

How to Throw a Killer Book Launch Party

Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody.

Well, well, WELL, look who’s got a book coming out? What started out as some chickenscratch on a napkin has culminated in a published book with a cover and paragraphs and everything. This calls for a celebration. A book launch is your chance to inflate your ego, generate some buzz, and to [...]

Supplementing Your Publisher’s Efforts: What You Can Do to Support Your Book

– photo by Flickr’s darkmatter -

A number of people have asked me to talk about what an author should do to raise awareness for their book for WU’s Inside Publishing month. This was asked in the context of “…if there are not a lot of marketing dollars in house to support said book,” but I think the answer to what you should do to support your book is the same for authors with huge marketing plans and those with [...]