Archive for the 'Publicity' Category

What You Pay for When You Hire a PR Firm

Let’s say your book is coming out in several months, and you fall into the camp of those who want to put some time and resources into promoting it.  Knowing that that your publisher can’t commit to much more on the publicity side than mailing out galleys to a standard media list, you’ve decided to give it your all, to go ahead and hire an outside publicist.

But as you research firms and see the 5-figure price tags for most campaigns, [...]

Take Charge of Your Author Business: 5 Aspects to Consider

photo by Éole Wind

We’re thrilled to have Joanna Penn back with us today. She’s an author, speaker, and entrepreneur, and was voted one of the Guardian UK Top 100 creative professionals 2013. Her latest book, Business for Authors: How to be an Author Entrepreneur, is out now in ebook, print and audio. Joanna’s website, The CreativePenn.com, is regularly voted one of the top sites for authors and self-publishers. Writing as J.F.Penn, Joanna is also a New York Times and USA Today bestselling [...]

9 Easy & Inexpensive Ways to Promote Your Audiobook

Photo by The Preiser Project.

Back in July, I wrote a post about my reluctant journey into the seemingly overwhelming world of audiobook production and the lessons I learned along the way. I shared my advice for choosing a narrator and selecting the right royalty structure, and warned of some production perils to avoid. Many of you responded to that post with questions about how to market an audiobook. As a former corporate marketeer, your interest in this side of [...]

The Dozen New Digital Rules Authors Need to Know

“Choosing anonymity is choosing irrelevance.” Eric Schmidt, Google’s Executive Chairman, author of The New Digital Age.

Today’s guest is Carole Jelen, an author, former publishing editor, and literary agent for Waterside Productions. She is a former editor for major publishers including Addison-Wesley, Prentice-Hall and Sybex, an imprint of Wileyholds, and she has two degrees in English from UC Berkeley and UC Los Angeles. She also holds a California teaching credential, and trains and consults in publishing and audience building. Carole is [...]

How To Fire – and How Not to Fire – Your Publicist

picture by Nic McPhee

Publicist.

It’s like a dirty word. In fact, I’m calling it today’s Dirty Word of the Day. Once, I needed help with an author contract and reached out to a woman about hiring her as a consultant. I got an email from her that said, “I don’t like publicists but sure I’ll talk to you.” Uh, no thank you. I wouldn’t want you to slum it with little old dirty me. And I wouldn’t want to [...]

Networking for Writers

Photo by Michael Heiss

Today, we’re thrilled to have Margaret Dilloway with us. She’s the author of the upcoming novel, SISTERS OF HEART AND SNOW, (Putnam, April 2015) about two estranged sisters who are inspired and brought together by reading the history of real-life 12th century samurai woman named Tomoe Gozen. She is also the author of the middle grade fantasy novel MOMOTARO (Disney-Hyperion, 2016), as well as THE CARE AND HANDLING OF ROSES WITH THORNS and HOW TO BE AN [...]

To Promote or Not To Promote: An Existential Question

It’s no secret that publishers do little these days to promote most books but that there’s an infinite number of steps authors can take to fill the void, from DIY to hiring an outside publicist. Nor is it a secret that even the most exhaustive efforts can potentially get you….almost nowhere in terms of sales.

This may be why many authors opt not to do much promotion if any aside from what their publishers have planned (typically mailing out galleys and [...]

Why Your Book Deal Is Just the First Step

Photo by Jeff Noble

Liz Fenton and Lisa Steinke, authors of Your Perfect Life (Washington Square Press) have been best friends for twenty-five years and survived high school and college together. They’ve written the story of two childhood best friends  who wake up the morning after their twentieth high school reunion to discover that they’ve switched bodies and need to figure out how to navigate their altered realities.

Says New York Times best-selling author Sarah Jio:

I loved this from the [...]

The False Divide Between Book Promo and Author Promo

Imagine this:

After years of drafting, critiquing, revising, submitting and watching rejections pile up, you’ve finally landed a publishing deal and your book is coming out in several months.

Over those years you’ve worked hard, too, to build a platform — giving webinars on craft, writing articles that have run in places like the Huffington Post and contributing regularly to a popular blog  (maybe WU?) drawing thousands of readers from around the country.

Yet, when you sit down for the long-anticipated meeting with [...]

On the Road: Face-to-Face in a Virtual World

Photo by Jeff S. PhotoArt

Today, we’re thrilled to have Jenny Milchman with us. Her journey to publication took thirteen years, after which she hit the road for seven months with her family on what Shelf Awareness called “the world’s longest book tour.”

Jenny’s debut novel, COVER OF SNOW, was chosen as an Indie Next and Target Pick, and was nominated for a Mary Higgins Clark award. She is also the founder of Take Your Child to a Bookstore Day and chair [...]

Provocations in Publishing: “Engineering Serendipity”

Coined by the British aristocrat Horace Walpole in a 1754 letter, [serendipity] long referred to a fortunate accidental discovery. Today serendipity is regarded as close kin to creativity — the mysterious means by which new ideas enter the world. But are hallway collisions really the best way to stoke innovation?

− Engineering Serendipity, April 5, 2013, New York Times, by Greg Lindsay

Here at the new PubSmart Conference, seated this week in an unseasonably chilly Charleston, South Carolina, the term [...]

A ‘Logic Model’ for Author Success

“Managing our career.”  “Managing our expectations.”  “Managing our resources and time.”  All these “management” terms being applied to the writing life — with good reason — can make it sound like we might actually need an MBA to reach our goals as writers.

In fact, in this age of the “writer as an entrepreneur” responsible for a growing share of the work required to not only create but also to sell a book, adding management skills to our repertoire of abilities [...]