Archive for the 'Publicity' Category

How to Nurture Your Fan Base

Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody. Fans are one of the greatest rewards of being a writer. It wouldn’t take much, since there’s so little money in publishing, but still. A loyal […]

The Hacks for Hacks Guide to Writing Awards

Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody. Let’s talk literary awards. Specifically, your tragic lack thereof. It happens. Vonnegut never won a Nebula. Nabokov got snubbed so many times he had to create […]

The Art of the Comp

Today’s guest is Greer Macallister, a poet, short story writer, playwright, and novelist whose work has appeared in publications like The North American Review, The Missouri Review, and The Messenger. Her plays have been performed at American University, where she earned her MFA in Creative Writing. Her debut novel, The Magician’s Lie–released TODAY–has been getting tremendous buzz. It […]

Beware: The Shady Side of New Publishing Opportunities

Once upon a time, there was vanity publishing. Remember?  Those were the days when self-publishing had a very bad rap. Not so much because the books’ quality was shaky (though that tended to be true), nor even because authors had to pay to have them published (though that was indeed frowned upon), but mainly because […]

What Your Writer’s Resume Says About Your Chances for Recognition

Lately, a new mantra has caught on: “There’s no better time to be a writer.” Not only has self-publishing helped open the doors to so many aspiring authors, but the online world has created more opportunities than ever before to build a platform, network and self-promote. From a schmoozing and promotion perspective, anything seems possible. […]

What You Pay for When You Hire a PR Firm

Let’s say your book is coming out in several months, and you fall into the camp of those who want to put some time and resources into promoting it.  Knowing that that your publisher can’t commit to much more on the publicity side than mailing out galleys to a standard media list, you’ve decided to […]

Take Charge of Your Author Business: 5 Aspects to Consider

We’re thrilled to have Joanna Penn back with us today. She’s an author, speaker, and entrepreneur, and was voted one of the Guardian UK Top 100 creative professionals 2013. Her latest book, Business for Authors: How to be an Author Entrepreneur, is out now in ebook, print and audio. Joanna’s website, The CreativePenn.com, is regularly voted one of […]

9 Easy & Inexpensive Ways to Promote Your Audiobook

Back in July, I wrote a post about my reluctant journey into the seemingly overwhelming world of audiobook production and the lessons I learned along the way. I shared my advice for choosing a narrator and selecting the right royalty structure, and warned of some production perils to avoid. Many of you responded to that […]

The Dozen New Digital Rules Authors Need to Know

Today’s guest is Carole Jelen, an author, former publishing editor, and literary agent for Waterside Productions. She is a former editor for major publishers including Addison-Wesley, Prentice-Hall and Sybex, an imprint of Wileyholds, and she has two degrees in English from UC Berkeley and UC Los Angeles. She also holds a California teaching credential, and trains […]

How To Fire – and How Not to Fire – Your Publicist

Publicist. It’s like a dirty word. In fact, I’m calling it today’s Dirty Word of the Day. Once, I needed help with an author contract and reached out to a woman about hiring her as a consultant. I got an email from her that said, “I don’t like publicists but sure I’ll talk to you.” […]

Networking for Writers

Today, we’re thrilled to have Margaret Dilloway with us. She’s the author of the upcoming novel, SISTERS OF HEART AND SNOW, (Putnam, April 2015) about two estranged sisters who are inspired and brought together by reading the history of real-life 12th century samurai woman named Tomoe Gozen. She is also the author of the middle grade […]

To Promote or Not To Promote: An Existential Question

It’s no secret that publishers do little these days to promote most books but that there’s an infinite number of steps authors can take to fill the void, from DIY to hiring an outside publicist. Nor is it a secret that even the most exhaustive efforts can potentially get you….almost nowhere in terms of sales. […]