GIVEAWAY: In celebration of the Aug. 1 release of my new humor book, RED DOG / BLUE DOG: WHEN POOCHES GET POLITICAL, I am hosting a giveaway with this post. After one week, I will choose three (3) random commenters as winners, and those winners can chose any one of my books that they want to receive as a prize. Good luck to all! (UPDATE: Ronda R, Kenny K and Cathy won.)
Only 8 days (!) remain until the release of my latest political humor book. That means it’s a time for me to do what I can concerning promotion and publicity in support of the project. A bit of good news for me is that I’ve been down this road before. In 2010, my first humor book about garden gnomes was released and I got a close look at how the publicity machine works and why writers get coverage in some outlets but not in others. So as I start down this path a second time, let me share 7 pieces of advice concerning book promotion and publicity — all of which were shaped from what I learned during my first go-round in 2010.
1. Coverage is insanely hit-and-miss, so don’t be afraid to fire in multiple directions. After my book got mentions in Reader’s Digest and AOL News, I thought it would be a shoo-in for coverage when I notified the local media. Not so. The fact is: You never know who will be interested in your book, so your only option is to blast numerous outlets, big and small, local and not. (I often compare trying to garner book publicity to a blindfolded person firing in all directions.) That said, remember to personalize all your communication. Sending out a press release accompanied by a short, personal note will be much more effective than just a cold press release.
2. Your connections matter, so reach out to friends. [Read more…]