Archive for the 'PR' Category
Sharon Bially on Dec 08 2014 | Filed under: Business, Marketing, PR, Publicity, self-publishing
Lately, a new mantra has caught on: “There’s no better time to be a writer.” Not only has self-publishing helped open the doors to so many aspiring authors, but the online world has created more opportunities than ever before to build a platform, network and self-promote.
From a schmoozing and promotion perspective, anything seems possible. We can have conversations with Jodi Picoult on Twitter, send Facebook messages to Paulo Coehlo and mingle with top agents and editors right here on Writer […]
Sharon Bially on Oct 13 2014 | Filed under: Marketing, PR, Publicity, REAL WORLD
Let’s say your book is coming out in several months, and you fall into the camp of those who want to put some time and resources into promoting it. Knowing that that your publisher can’t commit to much more on the publicity side than mailing out galleys to a standard media list, you’ve decided to give it your all, to go ahead and hire an outside publicist.
But as you research firms and see the 5-figure price tags for most campaigns, […]
Erika Liodice on Oct 04 2014 | Filed under: Business, Digital, Marketing, PR, Publicity, REAL WORLD, self-publishing
Photo by The Preiser Project.
Back in July, I wrote a post about my reluctant journey into the seemingly overwhelming world of audiobook production and the lessons I learned along the way. I shared my advice for choosing a narrator and selecting the right royalty structure, and warned of some production perils to avoid. Many of you responded to that post with questions about how to market an audiobook. As a former corporate marketeer, your interest in this side of […]
Guest on Aug 29 2014 | Filed under: Business, Digital, Marketing, PR, Publicity, self-publishing, Social Media
“Choosing anonymity is choosing irrelevance.” Eric Schmidt, Google’s Executive Chairman, author of The New Digital Age.
Today’s guest is Carole Jelen, an author, former publishing editor, and literary agent for Waterside Productions. She is a former editor for major publishers including Addison-Wesley, Prentice-Hall and Sybex, an imprint of Wileyholds, and she has two degrees in English from UC Berkeley and UC Los Angeles. She also holds a California teaching credential, and trains and consults in publishing and audience building. Carole is […]
Crystal Patriarche on Aug 24 2014 | Filed under: Business, PR, Publicity, REAL WORLD
picture by Nic McPhee
It’s like a dirty word. In fact, I’m calling it today’s Dirty Word of the Day. Once, I needed help with an author contract and reached out to a woman about hiring her as a consultant. I got an email from her that said, “I don’t like publicists but sure I’ll talk to you.” Uh, no thank you. I wouldn’t want you to slum it with little old dirty me. And I wouldn’t want to […]
Sharon Bially on Aug 11 2014 | Filed under: Marketing, PR, Publicity, REAL WORLD, Writing life
It’s no secret that publishers do little these days to promote most books but that there’s an infinite number of steps authors can take to fill the void, from DIY to hiring an outside publicist. Nor is it a secret that even the most exhaustive efforts can potentially get you….almost nowhere in terms of sales.
This may be why many authors opt not to do much promotion if any aside from what their publishers have planned (typically mailing out galleys and […]
Sharon Bially on Jun 09 2014 | Filed under: Business, Marketing, PR, Publicity, REAL WORLD
After years of drafting, critiquing, revising, submitting and watching rejections pile up, you’ve finally landed a publishing deal and your book is coming out in several months.
Over those years you’ve worked hard, too, to build a platform — giving webinars on craft, writing articles that have run in places like the Huffington Post and contributing regularly to a popular blog (maybe WU?) drawing thousands of readers from around the country.
Yet, when you sit down for the long-anticipated meeting with […]
Keith Cronin on Mar 11 2014 | Filed under: Book Talk, Business, INSIDE PUBLISHING, Marketing, PR, Publicity, REAL WORLD, Social Media, Uncategorized, Writing life
A couple of weeks ago, an author in the UK named Lynn Shepherd made one of the more bafflingly boneheaded moves I’ve seen in a long time, by posting a blog on the Huffington Post entitled “If JK Rowling Cares About Writing, She Should Stop Doing It.”
Many of you probably read it, and/or saw the resulting kerfuffle as it spread across Twitter, Facebook, and the Internet at large.
At this point the cyber-flames have ebbed and the dust has settled, […]
Guest on Nov 30 2013 | Filed under: Business, Marketing, PR, Publicity, REAL WORLD, Uncategorized
Photo by Flickr’s Fabio Hofnik
Today’s guest post is by Jessica Bennett. She and Leslie Ramey created Compulsion Reads, a website that seeks to shine the spotlight on quality indie books by endorsing those books that meet CR’s strict quality standards.
At Compulsion Reads, we always seek to help educate and inform writers. I believe that my personal experience of reading and evaluating a large amount of self-published books over the last year could lend some important […]
Guest on Nov 26 2013 | Filed under: Business, Marketing, PR, Publicity, REAL WORLD
Kristina McMorris is the recipient of more than twenty national literary awards. A host of weekly TV shows since age nine, including an Emmy® Award-winning program, she penned her debut novel, Letters from Home (Kensington Books, Avon/HarperCollins UK), based on inspiration from her grandparents’ wartime courtship. Her second novel, Bridge of Scarlet Leaves, was named a 2013 nominee for the prestigious RITA® Award and is frequently an official reading selection among book clubs, universities, and libraries throughout the country. Most […]
Sharon Bially on Oct 14 2013 | Filed under: Marketing, PR, Publicity, REAL WORLD
Last week I heard a snippet of Terry Gross’ Fresh Air interview with Eat, Pray, Love author Elizabeth Gilbert. Gilbert has a new book out and was on the show to talk about it.
A bit earlier in the same week, an author client had asked if I’d pitched her to NPR shows, including Fresh Air. My answer was, “Yes, of course.” It always is, because I always pitch the authors I represent to NPR — and to all […]
John Vorhaus on Aug 22 2013 | Filed under: Business, Buzz, Balls & Hype, Marketing, PR, REAL WORLD
I understand my problem exactly.
On the one hand, I have a lot of how-to books (on writing and on poker) which sell their asses off because they have just exactly the information that certain people need, just exactly when they need it. On the other hand, I have all these terrific novels that struggle to find their audience, because reading a novel is a recreational activity; in other words, it’s a want to, not a need to […]