Archive for the 'PR' Category

Musings on Genres, Shame, and Why Can’t We All Just Get Along?

I don’t tell my ‘academic’ colleagues that I write fiction. I don’t talk much about my non-fiction writing to my fiction-writing community. I LOVE e-readers because they don’t reveal whether I’m reading a steamy romance, popular history, angst-ridden literary novel, nineteenth-century article on hospitals, or an idiot’s guide to something technical that even my nine-year-old […]

How to Nurture Your Fan Base

Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody. Fans are one of the greatest rewards of being a writer. It wouldn’t take much, since there’s so little money in publishing, but still. A loyal […]

The Hacks for Hacks Guide to Writing Awards

Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody. Let’s talk literary awards. Specifically, your tragic lack thereof. It happens. Vonnegut never won a Nebula. Nabokov got snubbed so many times he had to create […]

Beware: The Shady Side of New Publishing Opportunities

Once upon a time, there was vanity publishing. Remember?  Those were the days when self-publishing had a very bad rap. Not so much because the books’ quality was shaky (though that tended to be true), nor even because authors had to pay to have them published (though that was indeed frowned upon), but mainly because […]

What Your Writer’s Resume Says About Your Chances for Recognition

Lately, a new mantra has caught on: “There’s no better time to be a writer.” Not only has self-publishing helped open the doors to so many aspiring authors, but the online world has created more opportunities than ever before to build a platform, network and self-promote. From a schmoozing and promotion perspective, anything seems possible. […]

What You Pay for When You Hire a PR Firm

Let’s say your book is coming out in several months, and you fall into the camp of those who want to put some time and resources into promoting it.  Knowing that that your publisher can’t commit to much more on the publicity side than mailing out galleys to a standard media list, you’ve decided to […]

9 Easy & Inexpensive Ways to Promote Your Audiobook

Back in July, I wrote a post about my reluctant journey into the seemingly overwhelming world of audiobook production and the lessons I learned along the way. I shared my advice for choosing a narrator and selecting the right royalty structure, and warned of some production perils to avoid. Many of you responded to that […]

The Dozen New Digital Rules Authors Need to Know

Today’s guest is Carole Jelen, an author, former publishing editor, and literary agent for Waterside Productions. She is a former editor for major publishers including Addison-Wesley, Prentice-Hall and Sybex, an imprint of Wileyholds, and she has two degrees in English from UC Berkeley and UC Los Angeles. She also holds a California teaching credential, and trains […]

How To Fire – and How Not to Fire – Your Publicist

Publicist. It’s like a dirty word. In fact, I’m calling it today’s Dirty Word of the Day. Once, I needed help with an author contract and reached out to a woman about hiring her as a consultant. I got an email from her that said, “I don’t like publicists but sure I’ll talk to you.” […]

To Promote or Not To Promote: An Existential Question

It’s no secret that publishers do little these days to promote most books but that there’s an infinite number of steps authors can take to fill the void, from DIY to hiring an outside publicist. Nor is it a secret that even the most exhaustive efforts can potentially get you….almost nowhere in terms of sales. […]

The False Divide Between Book Promo and Author Promo

Imagine this: After years of drafting, critiquing, revising, submitting and watching rejections pile up, you’ve finally landed a publishing deal and your book is coming out in several months. Over those years you’ve worked hard, too, to build a platform — giving webinars on craft, writing articles that have run in places like the Huffington […]

Envy: a Lesson in What Not to Do

A couple of weeks ago, an author in the UK named Lynn Shepherd made one of the more bafflingly boneheaded moves I’ve seen in a long time, by posting a blog on the Huffington Post entitled “If JK Rowling Cares About Writing, She Should Stop Doing It.” Many of you probably read it, and/or saw […]