Archive for the 'PR' Category

Envy: a Lesson in What Not to Do

A couple of weeks ago, an author in the UK named Lynn Shepherd made one of the more bafflingly boneheaded moves I’ve seen in a long time, by posting a blog on the Huffington Post entitled “If JK Rowling Cares About Writing, She Should Stop Doing It.” Many of you probably read it, and/or saw […]

Ten Things I’ve Learned from Evaluating Self-Published Books for a Year

Today’s guest post is by Jessica Bennett. She and Leslie Ramey created Compulsion Reads, a website that seeks to shine the spotlight on quality indie books by endorsing those books that meet CR’s strict quality standards. From Jessica: At Compulsion Reads, we always seek to help educate and inform writers. I believe that my personal […]

Power in Numbers: Authors Promoting as a Team

Kristina McMorris is the recipient of more than twenty national literary awards. A host of weekly TV shows since age nine, including an Emmy® Award-winning program, she penned her debut novel, Letters from Home (Kensington Books, Avon/HarperCollins UK), based on inspiration from her grandparents’ wartime courtship. Her second novel, Bridge of Scarlet Leaves, was named […]

What it Takes to Get on NPR

Last week I heard a snippet of Terry Gross’ Fresh Air interview with Eat, Pray, Love author Elizabeth Gilbert. Gilbert has a new book out and was on the show to talk about it. A bit earlier in the same week, an author client had asked if I’d pitched her to NPR shows, including Fresh […]

Expanding Your Brand

I understand my problem exactly. On the one hand, I have a lot of how-to books (on writing and on poker) which sell their asses off because they have just exactly the information that certain people need, just exactly when they need it. On the other hand, I have all these terrific novels that struggle […]

Why Authors Should Help Other Authors

Author Catherine McKenzie returns to WU as our guest today, to discuss a topic near and dear to her: helping other authors. Catherine, who is one of the most generous authors we’ve known–working tirelessly to help promote other authors works via her Facebook group I bet we can make these books best sellers and in many other ways–has […]

Dos and Don’ts for a Good Self-Published PR Experience

“I published three novels at big houses to good reviews. Now I’m my own publisher, and the media wants no part of me.” So begins an article that ran last month in Salon.com. Called, The Future is No Fun: Self-Publishing is the Worst, the piece is actually about the PR side of self-publishing rather than […]

PR and Marketing for Self-Publishing: Do’s and Don’ts

It (finally) appears the stigmas once associated with self and indie-publishing are disappearing, or at least waning – though in some cases there are new ones arising and there will always be naysayers. Let me clarify that while I think there are pros and cons to traditional publishing, self publishing and Indie publishing alike, I […]

Hacks for Hacks: The Basics of Author Branding

The highway to publication overflows with cars: luxury behemoths; sensible hybrids; nondescript, windowless vans with strange dents that protrude from the inside. Each bears the logo of the mechanic who brought it to life. You’ve built a car, too, with good mileage and a cherry spoiler. [Author’s note: The cars are a metaphor for your […]

How to Work Smoothly with a Graphic Artist

Whether on a book cover, a website design, an ad, or even a whole marketing barrage, graphic design can either materially increase your book’s chances of getting attention or can leave it unrecognized in the mountain of competitors. This goes for the self-published as well as for the commercially published. While it is certainly possible […]

Post-traumatic publicity disorder: More tips to avoid a bad PR (hangover) experience

Recently here on Writer Unboxed, the lovely Sharon Bially wrote about The Bad PR Hangover (and how to avoid it). A fabulous post – if you have not read it, read it too. You see, I’ve also had a handful of authors recently who have found me and relayed terrible and unfavorable stories of working […]

The Bad PR Hangover (and How to Avoid It)

Over the past few months I’ve spoken to two authors who’d signed with the same, well-reputed PR firm for a book launch campaign, paid a considerable amount of money and then…nothing. Barely a review or author interview to show for the firm’s initial promises and excitement. (For the record, this was not one of the […]