Archive for the 'PR' Category
Sharon Bially on Aug 11 2014 | Filed under: Marketing, PR, Publicity, REAL WORLD, Writing life
It’s no secret that publishers do little these days to promote most books but that there’s an infinite number of steps authors can take to fill the void, from DIY to hiring an outside publicist. Nor is it a secret that even the most exhaustive efforts can potentially get you….almost nowhere in terms of sales.
This may be why many authors opt not to do much promotion if any aside from what their publishers have planned (typically mailing out galleys and [...]
Sharon Bially on Jun 09 2014 | Filed under: Business, Marketing, PR, Publicity, REAL WORLD
After years of drafting, critiquing, revising, submitting and watching rejections pile up, you’ve finally landed a publishing deal and your book is coming out in several months.
Over those years you’ve worked hard, too, to build a platform — giving webinars on craft, writing articles that have run in places like the Huffington Post and contributing regularly to a popular blog (maybe WU?) drawing thousands of readers from around the country.
Yet, when you sit down for the long-anticipated meeting with [...]
Keith Cronin on Mar 11 2014 | Filed under: Book Talk, Business, INSIDE PUBLISHING, Marketing, PR, Publicity, REAL WORLD, Social Media, Uncategorized, Writing life
A couple of weeks ago, an author in the UK named Lynn Shepherd made one of the more bafflingly boneheaded moves I’ve seen in a long time, by posting a blog on the Huffington Post entitled “If JK Rowling Cares About Writing, She Should Stop Doing It.”
Many of you probably read it, and/or saw the resulting kerfuffle as it spread across Twitter, Facebook, and the Internet at large.
At this point the cyber-flames have ebbed and the dust has settled, [...]
Guest on Nov 30 2013 | Filed under: Business, Marketing, PR, Publicity, REAL WORLD, Uncategorized
Photo by Flickr’s Fabio Hofnik
Today’s guest post is by Jessica Bennett. She and Leslie Ramey created Compulsion Reads, a website that seeks to shine the spotlight on quality indie books by endorsing those books that meet CR’s strict quality standards.
At Compulsion Reads, we always seek to help educate and inform writers. I believe that my personal experience of reading and evaluating a large amount of self-published books over the last year could lend some important [...]
Guest on Nov 26 2013 | Filed under: Business, Marketing, PR, Publicity, REAL WORLD
Kristina McMorris is the recipient of more than twenty national literary awards. A host of weekly TV shows since age nine, including an Emmy® Award-winning program, she penned her debut novel, Letters from Home (Kensington Books, Avon/HarperCollins UK), based on inspiration from her grandparents’ wartime courtship. Her second novel, Bridge of Scarlet Leaves, was named a 2013 nominee for the prestigious RITA® Award and is frequently an official reading selection among book clubs, universities, and libraries throughout the country. Most [...]
Sharon Bially on Oct 14 2013 | Filed under: Marketing, PR, Publicity, REAL WORLD
Last week I heard a snippet of Terry Gross’ Fresh Air interview with Eat, Pray, Love author Elizabeth Gilbert. Gilbert has a new book out and was on the show to talk about it.
A bit earlier in the same week, an author client had asked if I’d pitched her to NPR shows, including Fresh Air. My answer was, “Yes, of course.” It always is, because I always pitch the authors I represent to NPR — and to all [...]
John Vorhaus on Aug 22 2013 | Filed under: Business, Buzz, Balls & Hype, Marketing, PR, REAL WORLD
I understand my problem exactly.
On the one hand, I have a lot of how-to books (on writing and on poker) which sell their asses off because they have just exactly the information that certain people need, just exactly when they need it. On the other hand, I have all these terrific novels that struggle to find their audience, because reading a novel is a recreational activity; in other words, it’s a want to, not a need to [...]
Guest on Jun 25 2013 | Filed under: PR, REAL WORLD
photo by nicdalic
Author Catherine McKenzie returns to WU as our guest today, to discuss a topic near and dear to her: helping other authors. Catherine, who is one of the most generous authors we’ve known–working tirelessly to help promote other authors works via her Facebook group I bet we can make these books best sellers and in many other ways–has a new books out. Hidden was recently released in Canada and will be available in the U.S. next spring. Her other novels–Spin, Arranged [...]
Sharon Bially on Jun 19 2013 | Filed under: Business, PR, Publicity, REAL WORLD
“I published three novels at big houses to good reviews. Now I’m my own publisher, and the media wants no part of me.”
So begins an article that ran last month in Salon.com. Called, The Future is No Fun: Self-Publishing is the Worst, the piece is actually about the PR side of self-publishing rather than the overall experience.
While promoting any book is hard, it’s true that for self-published authors, it’s infinitely more [...]
Crystal Patriarche on May 21 2013 | Filed under: PR, Publicity, RESEARCH
It (finally) appears the stigmas once associated with self and indie-publishing are disappearing, or at least waning – though in some cases there are new ones arising and there will always be naysayers. Let me clarify that while I think there are pros and cons to traditional publishing, self publishing and Indie publishing alike, I have always been a supporter of each and never agreed with those stigmas. As a PR and marketing professional having helped launch several successful self [...]
Bill Ferris on May 18 2013 | Filed under: Business, Buzz, Balls & Hype, Humor, Marketing, PR, Publicity
photo by Rupert Ganzer
The highway to publication overflows with cars: luxury behemoths; sensible hybrids; nondescript, windowless vans with strange dents that protrude from the inside. Each bears the logo of the mechanic who brought it to life. You’ve built a car, too, with good mileage and a cherry spoiler. [Author’s note: The cars are a metaphor for your books.]
But when you get your baby on the highway, you can’t ignore that a metallic paint job and tilt steering is [...]
Jeanne Kisacky on Mar 23 2013 | Filed under: Business, Marketing, PR, Publicity, REAL WORLD
Photo courtesy Wikimedia Commons(This graphic shows the lyrics to a classic Disney Song. Can you read it?)
Whether on a book cover, a website design, an ad, or even a whole marketing barrage, graphic design can either materially increase your book’s chances of getting attention or can leave it unrecognized in the mountain of competitors. This goes for the self-published as well as for the commercially published.
While it is certainly possible for you to do your own graphics, or rely [...]