Recently one of my AuthorBuzz clients was telling me about how powerless she felt – her hardcover/ebook didn’t do well and her publisher decided not to bring out a trade paperback re-release of her book.
It’s a sad fact that in the last several years getting a re-release in paper has become less of a guarantee if a hardcover book doesn’t do well.
What we did was brainstorm how to take her proverbial lemons and make lemonade.
The good news is once a book is published in e it stays on sale and can continue to be discovered and pushed indefinitely.
We have the power to keep readers finding our books in new ways.
Just because a publisher loses interest in a title doesn’t mean you have to. No book dies anymore and readers don’t look at pub dates – so a book is new to everyone who hears about it for the first time
We’ve never been more empowered than we are now to take control of our careers if we are proactive and productive–if we see publishers as partners and see ourselves as adults not kids. Publishers are not our parents making all the rules anymore. Or we can completely take control and self publish. Or we can do both.
Whichever way – it’s in our power to do creative things to revitalize and energize our books and careers.
Here’s what I just did. [Read more…]