Archive for the 'Marketing' Category
Dan Blank on Jun 27 2014 | Filed under: Marketing
Photo by Ourania
That I’ll only end up drowning in the sea of online voices. That no one cares. That I’m not interesting enough, attractive enough, young enough, clever enough, or technically adroit enough to catch and hold anyone’s attention no matter what I blog/post about, when, where, how, or how often.”
This is how Karyn Henley, an author I am working with described her fear of promoting her books. I had two reactions when reading this:
Wow – how honest she [...]
Guest on Jun 15 2014 | Filed under: Book Talk, Business, Marketing, Publicity, REAL WORLD
Photo by Jeff Noble
Liz Fenton and Lisa Steinke, authors of Your Perfect Life (Washington Square Press) have been best friends for twenty-five years and survived high school and college together. They’ve written the story of two childhood best friends who wake up the morning after their twentieth high school reunion to discover that they’ve switched bodies and need to figure out how to navigate their altered realities.
Says New York Times best-selling author Sarah Jio:
I loved this from the [...]
Sharon Bially on Jun 09 2014 | Filed under: Business, Marketing, PR, Publicity, REAL WORLD
After years of drafting, critiquing, revising, submitting and watching rejections pile up, you’ve finally landed a publishing deal and your book is coming out in several months.
Over those years you’ve worked hard, too, to build a platform — giving webinars on craft, writing articles that have run in places like the Huffington Post and contributing regularly to a popular blog (maybe WU?) drawing thousands of readers from around the country.
Yet, when you sit down for the long-anticipated meeting with [...]
Dan Blank on May 23 2014 | Filed under: Marketing
Image by Jeff Kubina
What if you stopped reading this right now. What if you didn’t read to the end of this post, didn’t allow yourself to be sucked into the potentially awesome thing I am about to tell you? What if…
… if you became willfully ignorant.
You stopped following the day-to-day news about publishing & writing (which clearly doesn’t change day to day.)
Stopped reading about the latest “battle” in publishing, where there are somehow two clearly delineated “sides” and [...]
Guest on May 18 2014 | Filed under: Inspirations, Marketing, REAL WORLD, Writing life
Photo by -Reji
Today, we’re excited to have Jennifer Haupt join us. She contributes to a wide variety of magazines, and also hosts the Psychology Today blog, One True Thing, an online salon of interviews with best-selling authors and essays about the moments that matter most. Her first foray into e-publishing, “Will you be my mother? The Quest to Answer Yes,” includes three personal stories, one of which began as an essay that sat at a widely read magazine for three years before [...]
Guest on Apr 27 2014 | Filed under: Business, Marketing, Publicity, REAL WORLD
Photo by Jeff S. PhotoArt
Today, we’re thrilled to have Jenny Milchman with us. Her journey to publication took thirteen years, after which she hit the road for seven months with her family on what Shelf Awareness called “the world’s longest book tour.”
Jenny’s debut novel, COVER OF SNOW, was chosen as an Indie Next and Target Pick, and was nominated for a Mary Higgins Clark award. She is also the founder of Take Your Child to a Bookstore Day and chair [...]
Porter Anderson on Apr 18 2014 | Filed under: Business, Marketing, Publicity, REAL WORLD, Social Media
Coined by the British aristocrat Horace Walpole in a 1754 letter, [serendipity] long referred to a fortunate accidental discovery. Today serendipity is regarded as close kin to creativity — the mysterious means by which new ideas enter the world. But are hallway collisions really the best way to stoke innovation?
− Engineering Serendipity, April 5, 2013, New York Times, by Greg Lindsay
Here at the new PubSmart Conference, seated this week in an unseasonably chilly Charleston, South Carolina, the term [...]
Sharon Bially on Apr 14 2014 | Filed under: Marketing, Publicity, REAL WORLD, Writing life
“Managing our career.” “Managing our expectations.” “Managing our resources and time.” All these “management” terms being applied to the writing life — with good reason — can make it sound like we might actually need an MBA to reach our goals as writers.
In fact, in this age of the “writer as an entrepreneur” responsible for a growing share of the work required to not only create but also to sell a book, adding management skills to our repertoire of abilities [...]
Guest on Mar 30 2014 | Filed under: Business, CRAFT, Marketing, Publicity
Photo by SomeHoosier
We’re thrilled to have Mollie Lundquist of LitLovers here today, who describes herself as “an English teacher gone mad.” LitLovers grew out of an online course she taught a few years ago. It was so much fun, she decided to go public.
LitLovers has brought together my lifelong love of reading, writing, and teaching. The site is about WHAT we read, HOW we read, and HOW we THINK about our reading. Approaching literature in that way can change how [...]
Dan Blank on Mar 28 2014 | Filed under: Marketing
Isn’t that old fashioned.
Dare I say, years.
Creating. Honing. Crafting. Editing. Exploring.
One’s own purpose. One’s craft as a writer. One’s ability to understand who they hope to reach, and how. And what they hope the effect of that connection will be. The legacy of the work.
Old fashioned to send a thank you letter in the mail, instead of merely “favoriting” a tweet.
To send a long email response to a Facebook post.
To ask to meet for coffee instead of having [...]
Keith Cronin on Mar 11 2014 | Filed under: Book Talk, Business, INSIDE PUBLISHING, Marketing, PR, Publicity, REAL WORLD, Social Media, Uncategorized, Writing life
A couple of weeks ago, an author in the UK named Lynn Shepherd made one of the more bafflingly boneheaded moves I’ve seen in a long time, by posting a blog on the Huffington Post entitled “If JK Rowling Cares About Writing, She Should Stop Doing It.”
Many of you probably read it, and/or saw the resulting kerfuffle as it spread across Twitter, Facebook, and the Internet at large.
At this point the cyber-flames have ebbed and the dust has settled, [...]
John Vorhaus on Feb 27 2014 | Filed under: Business, INSIDE PUBLISHING, Marketing, self-publishing
As someone who straddles both sides of the publishing paradigm – I release books through traditional publishers and also publish my own – I have found that the straddle model really makes sense for me. Let’s see if it makes sense for you, too.
Broadly speaking, I publish two types of books, novels and how-to non-fiction. The novels are more suited to the traditional publishing model because they need the boost of reviews, national media marketing, and (even in this day [...]