Archive for the 'Marketing' Category

The Dozen New Digital Rules Authors Need to Know

“Choosing anonymity is choosing irrelevance.” Eric Schmidt, Google’s Executive Chairman, author of The New Digital Age.

Today’s guest is Carole Jelen, an author, former publishing editor, and literary agent for Waterside Productions. She is a former editor for major publishers including Addison-Wesley, Prentice-Hall and Sybex, an imprint of Wileyholds, and she has two degrees in English from UC Berkeley and UC Los Angeles. She also holds a California teaching credential, and trains and consults in publishing and audience building. Carole is [...]

There is No Horse & Cart. On Finding Success as a Writer.

Before we get to today’s post, I wanted to make you aware of an offer by a group called Writer Mamas. These women are trying to raise funds so that several WU community members can attend the Writer Unboxed Un-Conference in November. To that end, they’re selling $200 worth of writing books and guides for half cost. Click here to learn more about the offerings.
 

 
“That’s putting the cart before the horse, isn’t it?”

This is probably the metaphor I like the [...]

To Promote or Not To Promote: An Existential Question

It’s no secret that publishers do little these days to promote most books but that there’s an infinite number of steps authors can take to fill the void, from DIY to hiring an outside publicist. Nor is it a secret that even the most exhaustive efforts can potentially get you….almost nowhere in terms of sales.

This may be why many authors opt not to do much promotion if any aside from what their publishers have planned (typically mailing out galleys and [...]

Marketing Tips for Agents and Authors

Flickr Creative Commons: Michael Summers

When I chatted with Teri a few months ago about this post, I wanted to tackle the question of money and advances and marketing dollars. I was feeling frustrated that certain publishers continued to make seven figure offers on debuts which no doubt continued to take the wind out of the sales of every other book placed in the same publishing season as said book.  Why put all your eggs in one basket? Clearly you [...]

One Way to Connect DIRECTLY To Your Fans? *Yawn* Email. Boring Old Email.

Image by Kevin Fitz

There are so many entities that seem to put themselves between you and the folks who read your books: retailers, Amazon (they seem to be a special category all their own), publishers, agents, publicists, media, social networks (Twitter, Facebook, Tumblr, Pinterest, etc), communities (Goodreads, Wattpad, etc), just to name some of the most obvious.

In other words, there is:

You, the author –> some other entity –> the reader/audience.

Now, for the most part, these entities add value. [...]

Writers: What Are You Afraid Of?

Photo by Ourania

That I’ll only end up drowning in the sea of online voices. That no one cares. That I’m not interesting enough, attractive enough, young enough, clever enough, or technically adroit enough to catch and hold anyone’s attention no matter what I blog/post about, when, where, how, or how often.”

This is how Karyn Henley, an author I am working with described her fear of promoting her books. I had two reactions when reading this:

Wow – how honest she [...]

Why Your Book Deal Is Just the First Step

Photo by Jeff Noble

Liz Fenton and Lisa Steinke, authors of Your Perfect Life (Washington Square Press) have been best friends for twenty-five years and survived high school and college together. They’ve written the story of two childhood best friends  who wake up the morning after their twentieth high school reunion to discover that they’ve switched bodies and need to figure out how to navigate their altered realities.

Says New York Times best-selling author Sarah Jio:

I loved this from the [...]

The False Divide Between Book Promo and Author Promo

Imagine this:

After years of drafting, critiquing, revising, submitting and watching rejections pile up, you’ve finally landed a publishing deal and your book is coming out in several months.

Over those years you’ve worked hard, too, to build a platform — giving webinars on craft, writing articles that have run in places like the Huffington Post and contributing regularly to a popular blog  (maybe WU?) drawing thousands of readers from around the country.

Yet, when you sit down for the long-anticipated meeting with [...]

Willful Ignorance (and finding time to focus on QUALITY, not an endless list of to-do’s)

Image by Jeff Kubina

What if you stopped reading this right now. What if you didn’t read to the end of this post, didn’t allow yourself to be sucked into the potentially awesome thing I am about to tell you? What if…

… if you became willfully ignorant.

You stopped following the day-to-day news about publishing & writing (which clearly doesn’t change day to day.)

Stopped reading about the latest “battle” in publishing, where there are somehow two clearly delineated “sides” and [...]

Six Tips for Choosing Assignments Wisely

Photo by -Reji

Today, we’re excited to have Jennifer Haupt join us. She contributes to a wide variety of magazines, and also hosts the Psychology Today blog, One True Thing, an online salon of interviews with best-selling authors and essays about the moments that matter most. Her first foray into e-publishing, “Will you be my mother? The Quest to Answer Yes,” includes three personal stories, one of which began as an essay that sat at a widely read magazine for three years before [...]

On the Road: Face-to-Face in a Virtual World

Photo by Jeff S. PhotoArt

Today, we’re thrilled to have Jenny Milchman with us. Her journey to publication took thirteen years, after which she hit the road for seven months with her family on what Shelf Awareness called “the world’s longest book tour.”

Jenny’s debut novel, COVER OF SNOW, was chosen as an Indie Next and Target Pick, and was nominated for a Mary Higgins Clark award. She is also the founder of Take Your Child to a Bookstore Day and chair [...]

Provocations in Publishing: “Engineering Serendipity”

Coined by the British aristocrat Horace Walpole in a 1754 letter, [serendipity] long referred to a fortunate accidental discovery. Today serendipity is regarded as close kin to creativity — the mysterious means by which new ideas enter the world. But are hallway collisions really the best way to stoke innovation?

− Engineering Serendipity, April 5, 2013, New York Times, by Greg Lindsay

Here at the new PubSmart Conference, seated this week in an unseasonably chilly Charleston, South Carolina, the term [...]