Archive for the 'Marketing' Category

A ‘Logic Model’ for Author Success

“Managing our career.” “Managing our expectations.” “Managing our resources and time.” All these “management” terms being applied to the writing life — with good reason — can make it sound like we might actually need an MBA to reach our goals as writers. In fact, in this age of the “writer as an entrepreneur” responsible […]

The WHYs of Book Club Questions

We’re thrilled to have Mollie Lundquist of LitLovers here today, who describes herself as “an English teacher gone mad.” LitLovers grew out of an online course she taught a few years ago. It was so much fun, she decided to go public. She says: LitLovers has brought together my lifelong love of reading, writing, and teaching. The […]

Thank You Writers

Isn’t that old fashioned.  Spending hours.  Days.  Weeks.  Months.  Dare I say, years.  Creating. Honing. Crafting. Editing. Exploring.  One’s own purpose. One’s craft as a writer. One’s ability to understand who they hope to reach, and how. And what they hope the effect of that connection will be. The legacy of the work.   Old […]

Envy: a Lesson in What Not to Do

A couple of weeks ago, an author in the UK named Lynn Shepherd made one of the more bafflingly boneheaded moves I’ve seen in a long time, by posting a blog on the Huffington Post entitled “If JK Rowling Cares About Writing, She Should Stop Doing It.” Many of you probably read it, and/or saw […]

The Straddler

As someone who straddles both sides of the publishing paradigm – I release books through traditional publishers and also publish my own – I have found that the straddle model really makes sense for me. Let’s see if it makes sense for you, too. Broadly speaking, I publish two types of books, novels and how-to […]

The Book-Promotion Balloon: Where’s the Helium?

Regarding the graphic above, man, was I glad I was able to bear down on those lolling tuna boats Dickens and Hugo—they need to get up from their on-deck hammocks and at least think about hitting the book-peddling accelerator before I catch them. Though I do hope I didn’t peeve dear Charlotte; however, she being […]

How to Avoid Cover Design Pitfalls for Indie Publishers

As self or indie publishing grows and grows, more and more of us compete for a buyer’s attention on the Internet on both retail and industry websites. Amazon.com Barnes & Noble.com Kobo.com Smashwords.com Shelf Awareness.com Nowadays authors are calling on CreateSpace, Lulu, and other places to design their own book covers. Others do it on […]

After You Publish

Back in 2004, Mark Zuckerberg and some friends launched a social networking website in his dorm room — Facebook. By 2007, he was a billionaire. In 1995, J. K. Rowling typed the manuscript for Harry Potter and the Philosopher’s Stone on a manual typewriter and, after numerous rejections, sold it to Bloomsbury Press for an […]

Writer, Boxed

I have a confession. When it comes to art or entertainment, I don’t like categories. It wouldn’t occur to me to put the books, music, or art that I like into any category more specific than “stuff I like.” But I realize most of the world doesn’t think that way. And the publishing business definitely […]

Supplementing Your Publisher’s Efforts: What You Can Do to Support Your Book

A number of people have asked me to talk about what an author should do to raise awareness for their book for WU’s Inside Publishing month. This was asked in the context of “…if there are not a lot of marketing dollars in house to support said book,” but I think the answer to what […]

Your Audience Is Unorganized

You want to find a group of ideal readers for your books, but do you ever feel like you are herding cats? The truth is: your audience is unorganized. They do not stack neatly, they don’t always form logical groupings, and they do everything possible to obscure their tastes and behaviors from your view. They […]

The Overwhelmed Writer’s Two-Step Checklist For Staying Connected to Readers

I regularly hear from writers who say that they are overwhelmed, and unable to understand how to fit the idea of connecting with readers into their lives. One writer reached out to me the other day saying that she works 40-60 hours per week on her own business, and just can’t find the time or […]