Archive for the 'Marketing' Category

The Five Stages of New Writers’ Grief

© iStockphoto.com

Earlier this year, at an online forum for writers that I frequent, I watched a familiar scenario play itself out. A new member joined the forum, full of excitement (and not a small amount of hubris) about the novel he’d just completed. As he posted his early attempts at a query letter for others to review and critique, two things quickly became clear:

He was convinced the rest of the forum would be utterly dazzled by his unmatched literary […]

You’re Such a Character

Image by The Magic Tuba Pixie

As an author, especially one just starting out, you’re often told about the importance of your “brand.” You’re lectured that how you act on social media, what you talk about in interviews, and what you write should all be in keeping with whatever “brand” you choose.

But that can seem artificial or inauthentic. You’re a person, after all. You’re not a corporation. You’re not a product.

But you are, in a way, a character.

Think about it. The fictional […]

The Attention You Give; The Experience You Create

Photo by Toby Oxborrow

Many people bemoan the self-involved writer on social media, the one who is constantly vying for attention and over-promoting their own work. This puts other writers (you, perhaps?) into a conundrum: you WANT attention for your work, but only in an elegant manner. Self-promotion, with grace.

This week, I read The Checklist Manifesto by Atul Gawande. He tells stories about people managing complex situations, where thousands of small actions mean the difference between life and death […]

What You Pay for When You Hire a PR Firm

Let’s say your book is coming out in several months, and you fall into the camp of those who want to put some time and resources into promoting it.  Knowing that that your publisher can’t commit to much more on the publicity side than mailing out galleys to a standard media list, you’ve decided to give it your all, to go ahead and hire an outside publicist.

But as you research firms and see the 5-figure price tags for most campaigns, […]

Take Charge of Your Author Business: 5 Aspects to Consider

photo by Éole Wind

We’re thrilled to have Joanna Penn back with us today. She’s an author, speaker, and entrepreneur, and was voted one of the Guardian UK Top 100 creative professionals 2013. Her latest book, Business for Authors: How to be an Author Entrepreneur, is out now in ebook, print and audio. Joanna’s website, The CreativePenn.com, is regularly voted one of the top sites for authors and self-publishers. Writing as J.F.Penn, Joanna is also a New York Times and USA Today bestselling […]

9 Easy & Inexpensive Ways to Promote Your Audiobook

Photo by The Preiser Project.

Back in July, I wrote a post about my reluctant journey into the seemingly overwhelming world of audiobook production and the lessons I learned along the way. I shared my advice for choosing a narrator and selecting the right royalty structure, and warned of some production perils to avoid. Many of you responded to that post with questions about how to market an audiobook. As a former corporate marketeer, your interest in this side of […]

Creating Capacity

Photo by Horia Varlan

What is your capacity to create?

Many people I know tend to express some aspect of their lives as being OVERWHELMED, and that they wrestle with ANXIETY on a daily basis. In developing your craft as a writer, in publishing a body of work over time, in connecting with your audience in meaningful ways: how do you create greater capacity for these things to happen?

How can you create more expressions of accomplishment (“I am working on […]

The Dozen New Digital Rules Authors Need to Know

“Choosing anonymity is choosing irrelevance.” Eric Schmidt, Google’s Executive Chairman, author of The New Digital Age.

Today’s guest is Carole Jelen, an author, former publishing editor, and literary agent for Waterside Productions. She is a former editor for major publishers including Addison-Wesley, Prentice-Hall and Sybex, an imprint of Wileyholds, and she has two degrees in English from UC Berkeley and UC Los Angeles. She also holds a California teaching credential, and trains and consults in publishing and audience building. Carole is […]

There is No Horse & Cart. On Finding Success as a Writer.

Before we get to today’s post, I wanted to make you aware of an offer by a group called Writer Mamas. These women are trying to raise funds so that several WU community members can attend the Writer Unboxed Un-Conference in November. To that end, they’re selling $200 worth of writing books and guides for half cost. Click here to learn more about the offerings.
 

 
“That’s putting the cart before the horse, isn’t it?”

This is probably the metaphor I like the […]

To Promote or Not To Promote: An Existential Question

It’s no secret that publishers do little these days to promote most books but that there’s an infinite number of steps authors can take to fill the void, from DIY to hiring an outside publicist. Nor is it a secret that even the most exhaustive efforts can potentially get you….almost nowhere in terms of sales.

This may be why many authors opt not to do much promotion if any aside from what their publishers have planned (typically mailing out galleys and […]

Marketing Tips for Agents and Authors

Flickr Creative Commons: Michael Summers

When I chatted with Teri a few months ago about this post, I wanted to tackle the question of money and advances and marketing dollars. I was feeling frustrated that certain publishers continued to make seven figure offers on debuts which no doubt continued to take the wind out of the sales of every other book placed in the same publishing season as said book.  Why put all your eggs in one basket? Clearly you […]

One Way to Connect DIRECTLY To Your Fans? *Yawn* Email. Boring Old Email.

Image by Kevin Fitz

There are so many entities that seem to put themselves between you and the folks who read your books: retailers, Amazon (they seem to be a special category all their own), publishers, agents, publicists, media, social networks (Twitter, Facebook, Tumblr, Pinterest, etc), communities (Goodreads, Wattpad, etc), just to name some of the most obvious.

In other words, there is:

You, the author –> some other entity –> the reader/audience.

Now, for the most part, these entities add value. […]