Archive for the 'Marketing' Category

Why Email Newsletters? To Become an Enthusiastic Respite in the Lives of Your Readers

Last summer, I talked about why writers should consider creating an email newsletter to better engage with others. I proposed the following reasons: Email is a less crowded channel Email is a communication channel people actually check, and they’ve given you permission to communicate Email is a proven sales tool That post prompted some great […]

The Art of the Comp

Today’s guest is Greer Macallister, a poet, short story writer, playwright, and novelist whose work has appeared in publications like The North American Review, The Missouri Review, and The Messenger. Her plays have been performed at American University, where she earned her MFA in Creative Writing. Her debut novel, The Magician’s Lie–released TODAY–has been getting tremendous buzz. It […]

Beware: The Shady Side of New Publishing Opportunities

Once upon a time, there was vanity publishing. Remember?  Those were the days when self-publishing had a very bad rap. Not so much because the books’ quality was shaky (though that tended to be true), nor even because authors had to pay to have them published (though that was indeed frowned upon), but mainly because […]

What Your Writer’s Resume Says About Your Chances for Recognition

Lately, a new mantra has caught on: “There’s no better time to be a writer.” Not only has self-publishing helped open the doors to so many aspiring authors, but the online world has created more opportunities than ever before to build a platform, network and self-promote. From a schmoozing and promotion perspective, anything seems possible. […]

Adding More White Space To Your Life

I take a nap every day. That seems like something of a confession, because I find that there is a strange fixation in our culture of a certain kind of productivity. One where you have to be “always on,” always “crushing it,” always stressed, always available, always buried by email. Too often, this creates the […]

The Five Stages of New Writers’ Grief

Earlier this year, at an online forum for writers that I frequent, I watched a familiar scenario play itself out. A new member joined the forum, full of excitement (and not a small amount of hubris) about the novel he’d just completed. As he posted his early attempts at a query letter for others to […]

You’re Such a Character

As an author, especially one just starting out, you’re often told about the importance of your “brand.” You’re lectured that how you act on social media, what you talk about in interviews, and what you write should all be in keeping with whatever “brand” you choose. But that can seem artificial or inauthentic. You’re a person, after […]

The Attention You Give; The Experience You Create

Many people bemoan the self-involved writer on social media, the one who is constantly vying for attention and over-promoting their own work. This puts other writers (you, perhaps?) into a conundrum: you WANT attention for your work, but only in an elegant manner. Self-promotion, with grace. This week, I read The Checklist Manifesto by Atul […]

What You Pay for When You Hire a PR Firm

Let’s say your book is coming out in several months, and you fall into the camp of those who want to put some time and resources into promoting it.  Knowing that that your publisher can’t commit to much more on the publicity side than mailing out galleys to a standard media list, you’ve decided to […]

Take Charge of Your Author Business: 5 Aspects to Consider

We’re thrilled to have Joanna Penn back with us today. She’s an author, speaker, and entrepreneur, and was voted one of the Guardian UK Top 100 creative professionals 2013. Her latest book, Business for Authors: How to be an Author Entrepreneur, is out now in ebook, print and audio. Joanna’s website, The CreativePenn.com, is regularly voted one of […]

9 Easy & Inexpensive Ways to Promote Your Audiobook

Back in July, I wrote a post about my reluctant journey into the seemingly overwhelming world of audiobook production and the lessons I learned along the way. I shared my advice for choosing a narrator and selecting the right royalty structure, and warned of some production perils to avoid. Many of you responded to that […]

Creating Capacity

What is your capacity to create? Many people I know tend to express some aspect of their lives as being OVERWHELMED, and that they wrestle with ANXIETY on a daily basis. In developing your craft as a writer, in publishing a body of work over time, in connecting with your audience in meaningful ways: how […]