Archive for the 'Marketing' Category

How to Plan Your Own Book Tour

Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody. They say book tours don’t sell books. In fact, they can actually cost authors a lot of money. So why bother? Well, you’re making connections with […]

The Evolution of an Author Website

When I started out as a serious writer, back in the mid-1990s, I didn’t even own a home computer. I wrote in longhand and word-processed after hours at work. Once I had my first publishing contract I acquired a home PC and got internet access, and a family member who worked in IT set up an […]

It Turns Out, All You Need to do is Write a Great Book

It turns out that all you need to do is write a great book. That’s right, you can skip social media, bookstore events, publicity, giveaways, and other complicated marketing plans. All you need to do is write a great book. Then wait. Wait for an agent to find you. Oh, so I suppose you will […]

Interview: Johnny B. Truant and Sean Platt

Today’s treat at WU has two faces—I wouldn’t be able to show you their hands, because they are typing too fast. Welcome to Johnny B. Truant and Sean Platt of Sterling and Stone, the wide website umbrella that houses their “story studio” of fiction imprints, blogs and podcast. Together, along with their other partner David […]

Becoming a Student of Your Own Creative Process

How do you best create? How do you best write, collaborate, increase the quality of your work, improve your ability to focus, or increase the quantity of output? What actions are you taking to build a body of work that is both meaningful, and powered by a sense of momentum? Each of you will have […]

How to Nurture Your Fan Base

Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody. Fans are one of the greatest rewards of being a writer. It wouldn’t take much, since there’s so little money in publishing, but still. A loyal […]

Navy Commander Rick Campbell Makes Waves by Penning Military Thrillers

Unboxeders, I hope you’ll join me today in welcoming retired Navy Commander Rick Campbell to Writer Unboxed for a brief interview about his writing. For more than twenty-five years, as we slept on pillow-topped queen-sized mattresses, he claimed a rack aboard one of four nuclear submarines, working to keep us safe. On his last submarine, […]

How To Create A Promotion Plan “Story”

Let’s say a friend of yours has just finished writing a mystery novel, and he asks you to read it before he submits it to agents, or publishes it himself. You asks, “Why does the protagonist care about figuring out who murdered his neighbor?” He shrugs. “I don’t know. It’s just the right thing to […]

Why Email Newsletters? To Become an Enthusiastic Respite in the Lives of Your Readers

Last summer, I talked about why writers should consider creating an email newsletter to better engage with others. I proposed the following reasons: Email is a less crowded channel Email is a communication channel people actually check, and they’ve given you permission to communicate Email is a proven sales tool That post prompted some great […]

The Art of the Comp

Today’s guest is Greer Macallister, a poet, short story writer, playwright, and novelist whose work has appeared in publications like The North American Review, The Missouri Review, and The Messenger. Her plays have been performed at American University, where she earned her MFA in Creative Writing. Her debut novel, The Magician’s Lie–released TODAY–has been getting tremendous buzz. It […]