Archive for the 'Marketing' Category

It Turns Out, All You Need to do is Write a Great Book

It turns out that all you need to do is write a great book. That’s right, you can skip social media, bookstore events, publicity, giveaways, and other complicated marketing plans. All you need to do is write a great book. Then wait. Wait for an agent to find you. Oh, so I suppose you will […]

Interview: Johnny B. Truant and Sean Platt

Today’s treat at WU has two faces—I wouldn’t be able to show you their hands, because they are typing too fast. Welcome to Johnny B. Truant and Sean Platt of Sterling and Stone, the wide website umbrella that houses their “story studio” of fiction imprints, blogs and podcast. Together, along with their other partner David […]

Becoming a Student of Your Own Creative Process

How do you best create? How do you best write, collaborate, increase the quality of your work, improve your ability to focus, or increase the quantity of output? What actions are you taking to build a body of work that is both meaningful, and powered by a sense of momentum? Each of you will have […]

How to Nurture Your Fan Base

Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody. Fans are one of the greatest rewards of being a writer. It wouldn’t take much, since there’s so little money in publishing, but still. A loyal […]

Navy Commander Rick Campbell Makes Waves by Penning Military Thrillers

Unboxeders, I hope you’ll join me today in welcoming retired Navy Commander Rick Campbell to Writer Unboxed for a brief interview about his writing. For more than twenty-five years, as we slept on pillow-topped queen-sized mattresses, he claimed a rack aboard one of four nuclear submarines, working to keep us safe. On his last submarine, […]

How To Create A Promotion Plan “Story”

Let’s say a friend of yours has just finished writing a mystery novel, and he asks you to read it before he submits it to agents, or publishes it himself. You asks, “Why does the protagonist care about figuring out who murdered his neighbor?” He shrugs. “I don’t know. It’s just the right thing to […]

Why Email Newsletters? To Become an Enthusiastic Respite in the Lives of Your Readers

Last summer, I talked about why writers should consider creating an email newsletter to better engage with others. I proposed the following reasons: Email is a less crowded channel Email is a communication channel people actually check, and they’ve given you permission to communicate Email is a proven sales tool That post prompted some great […]

The Art of the Comp

Today’s guest is Greer Macallister, a poet, short story writer, playwright, and novelist whose work has appeared in publications like The North American Review, The Missouri Review, and The Messenger. Her plays have been performed at American University, where she earned her MFA in Creative Writing. Her debut novel, The Magician’s Lie–released TODAY–has been getting tremendous buzz. It […]

Beware: The Shady Side of New Publishing Opportunities

Once upon a time, there was vanity publishing. Remember?  Those were the days when self-publishing had a very bad rap. Not so much because the books’ quality was shaky (though that tended to be true), nor even because authors had to pay to have them published (though that was indeed frowned upon), but mainly because […]

What Your Writer’s Resume Says About Your Chances for Recognition

Lately, a new mantra has caught on: “There’s no better time to be a writer.” Not only has self-publishing helped open the doors to so many aspiring authors, but the online world has created more opportunities than ever before to build a platform, network and self-promote. From a schmoozing and promotion perspective, anything seems possible. […]