Laura is living proof that watching too much TV can pay off. When not watching total strangers get married, drag racing queens, or cooking competitions, Laura enjoys travel, baking, board games, and seeking new experiences. She lives in the Northeast with her amazing husband and two furry little beasts.
When Laura first pitched writing a piece on her experience with a large number of promo sites, we thought it could make for a fresh and interesting case study–and it does. Sales are a funny thing, and linked to variables that are often unknowable to us. Laura’s personal analysis of her sales numbers and their correlation with a roundup of ad runs provides food for thought and may introduce you to services you never knew existed.
Thank you, Laura, for taking the time to compile and share your numbers for us!
Do Daily Deal Services Work? One Author’s Experience with 19 Promo Sites
In the middle of June, I got the news that America’s Next Reality Star was going on sale for about six weeks. Immediately, I started looking for daily deal sites to spread the word. I wanted to know which sites work. There’s unfortunately not a lot of information out there, so I did my own experiment. During this time, I signed up for 19 sites that send out daily deal emails to their readers, ranging from free to…not cheap.
This experiment focuses on Amazon for two reasons:
- Due to their ranking system, it’s the only platform where I can estimate sales with anything resembling accuracy.
- Most of the sites only advertise Amazon links.
The book is a romantic comedy, so I looked for services that listed this as a separate genre. When it didn’t have one but a site was highly recommended, I chose romance instead. Sales are estimated, based on extensive analysis of the rankings.
My book was 99¢ during this experiment. Books listed for free might get more downloads.
The Free Sites
Six different free services (who shall remain nameless) ran ads for me: 2 on weekend days, 3 on a single weekday, and 1 for two consecutive weekdays. I can sum this up pretty handily: I did not show a single estimated sale on Amazon on any of the days I used free services to advertise my book (other than sales from my Amazon affiliate links).
Most people would say, “You get what you pay for,” and to be honest, I didn’t expect to get loads of sales from a site that didn’t cost me anything. However, most of the sites have paid counterparts. I chose the free service to see if it would be worth signing up for paid promo later. As a business, this is their chance to hook me by showing what great service they provide. None of them did that.
The Cheap Sites ($4.50 – $40)
- Crave Reads: $4.50 with a coupon on the site’s popup.
Run on 2 consecutive weekdays.
Amazon Ranking Before: 7,744
Amazon Ranking After: 10,916
Estimated Sales: 5 books on the day I ran this promo. However, I had Romance Reads going at the same time, so it’s possible those sales came from them. For less than $5, it might be worth trying again.
- The Fussy Librarian: $15