Let’s face it: the internet is the best and worst thing to happen to modern authors, and social media is the best and worst thing about the internet.
The ability to connect directly with readers, and with other writers, is amazing and powerful. I wouldn’t trade it for anything. But direct connection isn’t always pleasant — just ask an author what they think of unvarnished Goodreads reviews — and it’s far too easy to spend three hours on Twitter under the guise of “building your network” when you’re really losing three hours you would’ve otherwise spent writing.
And the variety of social media is just dizzying. Should you be on Facebook? With a personal page or fan page? Does Twitter sell books? What about Instagram? Can you attract readers with Pinterest? Snapchat? I’ve had to pick and choose the channels that work well for me, and let the others lie.
All that said: I’m going to suggest that you join one more social media network.
(I know!) [Read more…]