Archive for the 'Business' Category

Learn to Love the Pitch

Therese here. Today’s guest is Sarah Pinneo, whose debut novel, Julia’s Child, was published by Plume / Penguin earlier in the week, to terrific reviews: Well written, well paced, and very absorbing.—Library Journal Pinneo skewers the cult of the child with an insider’s eye. A witty, well-plotted fiction debut.—Publishers Weekly That’s the happy ending. But [...]

5 Attitudes Toward Publishing You Should Avoid

Sometimes writers express sentiments that make me want to issue a red-flag warning: STOP. You are about to hurt yourself. Here are five of the biggest ones. 1. If I can’t get a deal soon, I’m self-publishing. Why are you in a rush? Does your book have an expiration date? Even if your book is [...]

Every Third Weekend: a way to save your local indie

A couple of weeks ago, I was crashing and my beloved knew it. He suggested we take Martin Luther King day off and go to Denver–wander through the new Ikea store to see if we might find some storage for our basement, maybe. More importantly, we would go hang out at The Tattered Cover bookstore. [...]

Do You Need Multiple Agents If You Write in Different Genres?

GIVEAWAY: I am (again) excited to give away a free copy of the 2012 Guide to Literary Agents to a random commenter. Comment within one week; winners must live in Canada/US to receive the book by mail. Good luck to all! (Update: Julia Monroe Martin won.) I just got back from our awesome-yet-exhausting 2012 Writer’s [...]

Making a Comeback in the Digital Age

Kath here. It’s such a thrill to be able to introduce one of the most courageous writers that I know, and a dear friend, historical romance novelist Elena Greene. Like most professional writers, Elena suffered ups and downs with a bit of sideways thrown in for good measure throughout her decade-long career writing Regency-set romances. [...]

Cover Story

The proverb says, Don’t judge a book by its cover, but whoever dreamed that one up can’t have been working in the publishing industry. It might be an indictment of human shallowness, but you can’t help first impressions. You will not judge a book by its cover once you’ve read it, of course; but first [...]

3 Ways to Use Pinterest for Book Publicity

It seems like as soon as we tackle one hot “it” tool and capture ways to use it for publicity (first Facebook, then Twitter), something new and even cooler comes along and grabs everyone’s attention. Right now that “it” tool is Pinterest and I’ll admit – I’m hooked. If you’re not familiar, Pinterest is like an online [...]

Promopalooza: Tie-ins, Swag, and Merchandising Opps for the Streetwise Writer

Bookmarks, fridge magnets, pens – if you can’t wait to order objects that display your cover art or announce your authorial name, you aren’t alone. “Swag,” as these tangibles are known, signals to oneself and others that an author has “arrived.” It serves several other time-honored purposes within the publishing world: Can be used to [...]

Introducing “Ask Victoria” — Editorial Column in the Upcoming WU Newsletter

Therese and Kath here to introduce the newest member of the WU team. You’ve seen independent editor Victoria Mixon here before. We love her for her ability to plumb the depths of craft knowledge, her commitment to making hard-to-understand concepts understandable, and her personality. So when she offered to provide a column to us for [...]

The Secret to Finding the Time to Write, Market, Promote, and Still Have a Life

As a frequent speaker, one question I can count on, in every setting—no matter the topic, event, or audience skill level—is: How do you find the time to do all this? “All this” refers to writing, blogging, marketing, promoting, social media, website building, blogging, traveling, speaking, plus my day job of university professor. The question [...]

Why Writers Must Make Themselves Easy to Contact

GIVEAWAY: It’s holiday giveaway time! And that means TWO giveaways for this post. I am (again) excited to give away a free copy of the new 2012 Guide to Literary Agents to a random commenter, and I will also give away a copy of my humor book, How to Survive a Garden Gnome Attack, to [...]

The Twelve Most Dangerous Words for Writers

Today’s guest is back for an encore. Author Kim Wright was with us back in October to talk about ways not to behave with your agent. Today she’s back for more commonsense advice for writers. Kim has been writing about travel, food, and wine for more than 25 years and is a two-time recipient of the [...]