My husband first told me about Fiverr after the company he works for used their services to have a video created as a teaching tool for their staff. He raved about not only the quality of the video, but the experience of working with a Fiverr artist and the price tag that came along with it.
“Wait, back up a sec,” you say. “What’s Fiverr?”
Fiverr is a freelancers’ marketplace, where you can hire others to create a range of goods and tools, including:
Not all artists are created equal, of course, but every freelancer on Fiverr has a public relationship with their past clients; prior ratings and response times are listed to help you gauge the reliability of your artist before you hire them.
Weigh the Pros and Cons of a Trailer, for Nonfiction Books and Novels
Not every project may be worth the effort and expense of a book trailer, but as we neared the end of production for Author in Progress, the book we all created together here at Writer Unboxed, I knew this WAS a book that was worth a trailer. Top three reasons:
- A pitch for this book could be written that would be fundamentally similar to one you’d see in a commercial for soap or physical therapy or anything else with utility, geared toward a very specific audience: writers of novels.
- The book delivers on the promise of that pitch.
- The video could be made using a white-board and/or cartoon-character approach, with a modest budget.
Does this mean you shouldn’t consider a Fiverr trailer if you have a novel as opposed to a craft book for novelists?
Not necessarily. Though there are fewer clear options for folks who don’t mind something somewhat generic (like these possibilities for your fantasy, romance, or suspense) some Fiverr artists will match imagery with a narrative you provide. For example here’s one artist (I don’t know him from Adam — or from Steven, in this case), who claims to use quality stock photos and music to create a personalized video. “If you need a video about a girl with blonde hair trying to make it in Hollywood, I may use a photo of a blonde girl waiting tables (if that is in the book) or a girl carrying luggage. I may not use faces that much. I try to leave the specifics to your audience and your book,” he writes in his FAQ section.
Before you decide to commit to a trailer, though, consider the pros and cons, including:
- Does your book have a specific audience, and will your trailer target that audience?
- Is the project within your budget?
- Do you have a plan for using your trailer, or would it be posted on your site and promptly forgotten?
Find Potential Fiverr Matchups, and Prep for Outreach
If you’re ready to proceed or at least explore possibilities, start with a search. Use terms like ‘book trailer’ or ‘movie trailer’ on Fiverr’s main site to help you find artists with video expertise, or post a request to the Fiverr community directly.
Read carefully through the FAQ sections of any artists-of-interests. Look through their portfolios, if they’re publicly available, and consider if what you want syncs up with what they provide. If you know a package will only guarantee 10 images, for example, don’t dream up a 150-scene trailer. (That said, if you find an artist whose style you love and what you’d like isn’t something they offer, you can still reach out to them with your pitch. They may come back to you with a custom offer.)
It’s worth your time to write out a script and storyboard so the artist can visualize your ideal final product–and can tell you straightaway if your dream video is outside of their capabilities. Below is the script and storyboard I submitted to artists-of-interest for the Author in Progress project. [Read more…]