Our guest post today is by YA author Isabelle Merlin. For her line of romantic thrillers for teen girls, Merlin has used a variety of online interactive media such as websites, YouTubes, music downloads to engage her readers and make them a part of the story. Merlin agreed to guest post with WU to share her innovative ways to create buzz while inhancing the creative structure of her novels. THREE WISHES has just released in the U.S. but has been available worldwide.
The Internet is an amazing tool for writers. But not just as a marketing device or a delivery format, which is how it’s mostly used. Not just as a place for putting up book trailers or author blogs or for offering extracts from books or author websites. It can be used creatively, as an integral, interactive part of a book, and that’s exactly what I’ve done with my books—Three Wishes (released November 2009 in the US, also published in Australia and Poland and to be published 2010 in France and Germany; Pop Princess (released in US in Feb 2010, already published in Australia and just sold to Poland ), Cupid’s Arrow (Random House Australia August 2009) and Bright Angel (RHA April 2010. )
The books are exciting romantic thrillers for teenagers, with a supernatural touch, in the tradition of Charlotte Bronte, Daphne du Maurier and Mary Stewart, but all set in different parts of the world’s most romantic country, France, and all told in the first person by spirited sixteen-year old girls who find themselves plunged into extraordinary, glamorous and dangerous adventures.
I wanted to update and modernise the genre, to bring it into our technological age of blogs and websites and Google searches and mobile phones and You Tube and social networking sites, which are so much a part of life today. But I didn’t just want to update passively, by making references to these things in my books. I wanted to really extend the creative boundaries of the novel and to extend the characters, so as to make them even more real to readers. So I decided to use the extraordinary—and free!–possibilities of the internet to do just that. [Read more…]