Last week, Kathleen and Therese had the great pleasure of interviewing Theresa Meyers, President of Blue Moon Communications. Theresa’s firm handles publiciting and promotion for fiction authors. Part One of her interview generated plenty of interest. Below is Part Two of our interview with Theresa.
Q: What can writers on a budget do to promote their books?
TM: It all depends how wisely you spend it and what your expectations are. Again, generally speaking you are either going to save time or money. You’re going to spend one or the other. I’ve had writers with a budget of $500 do mailings out to book clubs and been very happy with it. I’ve had other authors find ways of getting trips, wine and other goodies donated for contests so they didn’t have to spend their own money. The best use of an author’s money is his or her website. Without it, an author isn’t considered “real” by the outside world (and perception is everything when it comes to promotion). It can also serve as a place to reach out to readers, via blogs, contests, newsletters etc. The next best thing they can do is go out and meet all their local booksellers face to face. Become friendly and ask them what works for them, what they like, don’t like. Send thank you notes. Really simple things like that make an impression.
Q: Do new authors need a public relations professional in the early stages of their careers?