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	<title>Writer Unboxed &#187; Susan Schwartzman</title>
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	<link>http://writerunboxed.com</link>
	<description>about the craft and business of genre fiction</description>
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		<title>The Personal Feeds the Professional</title>
		<link>http://writerunboxed.com/2009/08/11/the-personal-feeds-the-professional/</link>
		<comments>http://writerunboxed.com/2009/08/11/the-personal-feeds-the-professional/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 12:00:05 +0000</pubDate>
		<dc:creator>Susan Schwartzman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[REAL WORLD]]></category>

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		<description><![CDATA[I was on a panel recently with an in-house publicist from Penguin when she was asked by a member of the audience what an author can do to help a publicist. “Send cookies,” she said. She further explained that when you are promoting many authors, the one who sends cookies will be the one who [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>Final words of advice and pet peeves</title>
		<link>http://writerunboxed.com/2009/06/17/final-words-of-advice-and-pet-peeves/</link>
		<comments>http://writerunboxed.com/2009/06/17/final-words-of-advice-and-pet-peeves/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 13:00:12 +0000</pubDate>
		<dc:creator>Susan Schwartzman</dc:creator>
				<category><![CDATA[Business]]></category>

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		<description><![CDATA[Kath here.  This is the last in the series of posts by uber-wonderful book publicist Susan Schwartzman.  We&#8217;ve been grateful for her insights into the often confusion world of book publicity, and we hope they&#8217;ve been useful for you.  Keep in touch with Susan on Twitter @PRBookPro, and look for her occassional posts with us in the future. [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What an Internet campaign can do for you</title>
		<link>http://writerunboxed.com/2009/05/13/what-an-internet-campaign-can-do-for-you/</link>
		<comments>http://writerunboxed.com/2009/05/13/what-an-internet-campaign-can-do-for-you/#comments</comments>
		<pubDate>Wed, 13 May 2009 13:00:29 +0000</pubDate>
		<dc:creator>Susan Schwartzman</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://writerunboxed.com/2009/05/06/what-an-internet-campaign-can-do-for-you/</guid>
		<description><![CDATA[As technology advances rapidly, traditional media outlets are being supplemented and sometimes even replaced by virtual opportunities as quickly as you can say “Twitter!” For every newspaper that folds, for every book review section that closes its doors, a new book blog or website appears in the virtual horizon. No, make that many book blogs [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Why you should consider a media tour</title>
		<link>http://writerunboxed.com/2009/04/15/why-you-should-consider-a-media-tour/</link>
		<comments>http://writerunboxed.com/2009/04/15/why-you-should-consider-a-media-tour/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 12:30:49 +0000</pubDate>
		<dc:creator>Susan Schwartzman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[REAL WORLD]]></category>

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		<description><![CDATA[What exactly is a media tour and why should you consider it? Media tours are without a doubt one of the most effective ways of building momentum for your book. When a publicist books a media tour, she is reaching out to all the local media in a particular city. She will be pitching the [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>When you should hire an outside publicist</title>
		<link>http://writerunboxed.com/2009/03/11/when-you-should-hire-an-outside-publicist/</link>
		<comments>http://writerunboxed.com/2009/03/11/when-you-should-hire-an-outside-publicist/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 13:00:36 +0000</pubDate>
		<dc:creator>Susan Schwartzman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[REAL WORLD]]></category>

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		<description><![CDATA[SCENARIO ONE: Your book has been out for months and you have not received any media coverage. You originally thought about hiring an outside publicist but really didn’t want to spend the money since your publisher was handling the review mailing and other media coverage. Three months later, you realize your publisher has moved on [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>What you should look for when hiring an outside publicist</title>
		<link>http://writerunboxed.com/2009/02/11/what-you-should-look-for-when-hiring-an-outside-publicist/</link>
		<comments>http://writerunboxed.com/2009/02/11/what-you-should-look-for-when-hiring-an-outside-publicist/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 13:34:21 +0000</pubDate>
		<dc:creator>Susan Schwartzman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[REAL WORLD]]></category>

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		<description><![CDATA[I’m continually surprised to learn when authors express dissatisfaction with their independent publicist that they did not do their homework before they hired their publicist. Too often, authors never checked their publicist’s references nor did they ask to see sample press materials or sample media campaigns. Worse, some authors have confided to me that they [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>What an Independent Publicist can do for you</title>
		<link>http://writerunboxed.com/2009/01/19/what-an-independant-publicist-can-do-for-you/</link>
		<comments>http://writerunboxed.com/2009/01/19/what-an-independant-publicist-can-do-for-you/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 13:00:04 +0000</pubDate>
		<dc:creator>Susan Schwartzman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[REAL WORLD]]></category>

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		<description><![CDATA[To hire or not to hire an independent publicist. That is the question. Scenario 1 You’ve just had a marketing meeting with your publisher and you’re on cloud nine. The book that you’ve worked so hard on has now become a reality. And your publisher has promised you a national publicity campaign. Three months later, [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Recession-Proof Your Publicity Campaign for the New Year</title>
		<link>http://writerunboxed.com/2009/01/05/recession-proof-your-publicity-campaign-for-the-new-year/</link>
		<comments>http://writerunboxed.com/2009/01/05/recession-proof-your-publicity-campaign-for-the-new-year/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 12:40:06 +0000</pubDate>
		<dc:creator>Susan Schwartzman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[REAL WORLD]]></category>

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		<description><![CDATA[Please note: Susan Schwartzman, an independent book publicist, is one of WU&#8217;s new contributors. This is her first official post! We keep hearing the bad news: publishers laying off dozens of staff, Houghton Mifflin Harcourt not acquiring new books until further notice, budgets being slashed – which, of course, means publicity budgets that were rarely [...]]]></description>
		<wfw:commentRss>http://writerunboxed.com/2009/01/05/recession-proof-your-publicity-campaign-for-the-new-year/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
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