About Sharon Bially

Sharon Bially (@SharonBially) is the founder and president of BookSavvy PR, a public relations firm devoted to authors and books. Author of the novel Veronica’s Nap, she’s an active member of Grub Street, Inc., the nation’s 2nd largest independent writing center, and writes for the Grub Street Daily.

Recent Posts by this author:

  • Simple Promo Tip: Nailing Your Email Subject Line
  • Mythbuster: Why Contacts Won’t Bring Your Book Media Coverage
  • The Joy of Telling Other People’s Stories
  • Simple Promo Tip: Call Your Book By its Name
  • Beware: The Shady Side of New Publishing Opportunities
  • What Your Writer’s Resume Says About Your Chances for Recognition
  • What You Pay for When You Hire a PR Firm
  • To Promote or Not To Promote: An Existential Question
  • The False Divide Between Book Promo and Author Promo
  • A ‘Logic Model’ for Author Success
  • Guest Articles: The New “It” Media Opportunity
  • A Love Letter to Authors

  • The Joy of Telling Other People’s Stories

    How’s this for a story: For the past 18 months, Chris’s ex has forbidden her to see their young daughter.  Not because Chris has harmed her daughter, violated any agreements or broken the law, but — as Chris sees it — because she recently completed her transition from male to female.  Chris is transgender. Since she […]

    Simple Promo Tip: Call Your Book By its Name

    It’s a funny thing, being both the creator of such an intimate and personal product as a book and the one who has to do most of its peddling.  This contradiction — asking authors to throw what’s often deeply private smack into the public realm for commercial purposes — can have strange effects on behavior. […]

    What Your Writer’s Resume Says About Your Chances for Recognition

    Lately, a new mantra has caught on: “There’s no better time to be a writer.” Not only has self-publishing helped open the doors to so many aspiring authors, but the online world has created more opportunities than ever before to build a platform, network and self-promote. From a schmoozing and promotion perspective, anything seems possible. […]

    What You Pay for When You Hire a PR Firm

    Let’s say your book is coming out in several months, and you fall into the camp of those who want to put some time and resources into promoting it.  Knowing that that your publisher can’t commit to much more on the publicity side than mailing out galleys to a standard media list, you’ve decided to […]

    To Promote or Not To Promote: An Existential Question

    It’s no secret that publishers do little these days to promote most books but that there’s an infinite number of steps authors can take to fill the void, from DIY to hiring an outside publicist. Nor is it a secret that even the most exhaustive efforts can potentially get you….almost nowhere in terms of sales. […]

    A ‘Logic Model’ for Author Success

    “Managing our career.”  “Managing our expectations.”  “Managing our resources and time.”  All these “management” terms being applied to the writing life — with good reason — can make it sound like we might actually need an MBA to reach our goals as writers. In fact, in this age of the “writer as an entrepreneur” responsible […]

    A Love Letter to Authors

    Dear Authors, I love you. Really. I know, you must be thinking the holiday season has gone to my head, pumping me with Hallmark joy and wrapping-paper cheer.   Or that I’m promiscuous — a floozy who hops too easily from one love interest to the next: The job publicizing businesses, the job publicizing authors and […]