Facebook is now used by more than 500 million people, and the fastest growing demographic is in the 35+ range—which also happens to be a book-buying demographic. (Keep up-to-date on Facebook stats here.)
People, whether they realize it or not, use Facebook as a personalized news stream. That means rather than searching out the news, they let it find them through a circle of people they know and have something in common with.
There are many implications as a result, but briefly:
- Marketers and businesses value Facebook as a marketing tool, for developing relationships with customers. (Extra credit: Slideshow on 8 Success Criteria for Facebook Marketing for an audience of brand managers and businesspeople.)
- You, the writer, have probably heard that Facebook can be used as a marketing tool, but you don’t know what this means in practice.
- It is easy for Facebook to be misused as a marketing bullhorn, and you may feel repulsed when thinking of using Facebook for self-promotion or book marketing. (This is natural and good.)
When it comes to a writer looking to connect with readership, though, ignoring Facebook would be like ignoring your first circle of devoted fans—i.e., friends, family, colleagues, and others who (let’s hope) want you succeed and want to support your work.
No matter where you’re at in your writing career, let’s start with a few principles to set the stage.
Facebook: Basic Principles [Read more…]