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	<title>Writer Unboxed &#187; Jane Friedman</title>
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	<link>http://writerunboxed.com</link>
	<description>about the craft and business of fiction</description>
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		<title>Should You Focus on Your Writing or Your Platform?</title>
		<link>http://writerunboxed.com/2012/04/27/should-you-focus-on-your-writing-or-your-platform/</link>
		<comments>http://writerunboxed.com/2012/04/27/should-you-focus-on-your-writing-or-your-platform/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 12:00:48 +0000</pubDate>
		<dc:creator>Jane Friedman</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://writerunboxed.com/?p=14057</guid>
		<description><![CDATA[Craft! Platform! Craft!! Platform!! It’s a debate that might span eternity: how much time should you devote to writing versus platform building? I don’t know if there was ever a real beginning to this debate, but if so, it was when editors and agents started telling nonfiction authors that their book was only viable if [...]]]></description>
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		<slash:comments>105</slash:comments>
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		<title>The Marketing Paradox: Start Small to Get Big</title>
		<link>http://writerunboxed.com/2012/03/22/the-marketing-paradox-start-small-to-get-big/</link>
		<comments>http://writerunboxed.com/2012/03/22/the-marketing-paradox-start-small-to-get-big/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 16:05:25 +0000</pubDate>
		<dc:creator>Jane Friedman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[VALS]]></category>

		<guid isPermaLink="false">http://writerunboxed.com/?p=13417</guid>
		<description><![CDATA[Have the following thoughts ever crossed your mind? My book has a broad audience and could be enjoyed by anyone. I don’t want to be pigeon holed—I want to attract all types of readers. If my book could get promoted on [big-name TV show], everyone would see how widely appealing my work is. When extra-terrestrials [...]]]></description>
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		<slash:comments>37</slash:comments>
		</item>
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		<title>5 Keys to Writing for an Online Audience</title>
		<link>http://writerunboxed.com/2012/02/24/5-keys-to-writing-for-an-online-audience/</link>
		<comments>http://writerunboxed.com/2012/02/24/5-keys-to-writing-for-an-online-audience/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 12:00:32 +0000</pubDate>
		<dc:creator>Jane Friedman</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[optimize]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[tag]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://writerunboxed.com/?p=12914</guid>
		<description><![CDATA[I rarely teach the basics of online writing to anyone except my university students. At writers conferences, as well as on my own blog, I get so focused on people’s desire to succeed in traditional forms (books, journals, articles, etc) that I don’t consider addressing the craft and technique of online writing. It’s a mistake [...]]]></description>
		<wfw:commentRss>http://writerunboxed.com/2012/02/24/5-keys-to-writing-for-an-online-audience/feed/</wfw:commentRss>
		<slash:comments>34</slash:comments>
		</item>
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		<title>5 Attitudes Toward Publishing You Should Avoid</title>
		<link>http://writerunboxed.com/2012/01/27/5-attitudes-toward-publishing-you-should-avoid/</link>
		<comments>http://writerunboxed.com/2012/01/27/5-attitudes-toward-publishing-you-should-avoid/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 12:00:13 +0000</pubDate>
		<dc:creator>Jane Friedman</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://writerunboxed.com/?p=12312</guid>
		<description><![CDATA[Sometimes writers express sentiments that make me want to issue a red-flag warning: STOP. You are about to hurt yourself. Here are five of the biggest ones. 1. If I can’t get a deal soon, I’m self-publishing. Why are you in a rush? Does your book have an expiration date? Even if your book is [...]]]></description>
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		<slash:comments>72</slash:comments>
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		<title>The Secret to Finding the Time to Write, Market, Promote, and Still Have a Life</title>
		<link>http://writerunboxed.com/2011/12/23/the-secret-to-finding-the-time-to-write-market-promote-and-still-have-a-life/</link>
		<comments>http://writerunboxed.com/2011/12/23/the-secret-to-finding-the-time-to-write-market-promote-and-still-have-a-life/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 12:00:06 +0000</pubDate>
		<dc:creator>Jane Friedman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[REAL WORLD]]></category>

		<guid isPermaLink="false">http://writerunboxed.com/?p=11709</guid>
		<description><![CDATA[As a frequent speaker, one question I can count on, in every setting—no matter the topic, event, or audience skill level—is: How do you find the time to do all this? “All this” refers to writing, blogging, marketing, promoting, social media, website building, blogging, traveling, speaking, plus my day job of university professor. The question [...]]]></description>
		<wfw:commentRss>http://writerunboxed.com/2011/12/23/the-secret-to-finding-the-time-to-write-market-promote-and-still-have-a-life/feed/</wfw:commentRss>
		<slash:comments>55</slash:comments>
		</item>
		<item>
		<title>The No. 1 Overlooked Skill for Every Author</title>
		<link>http://writerunboxed.com/2011/11/30/the-no-1-overlooked-skill-for-every-author/</link>
		<comments>http://writerunboxed.com/2011/11/30/the-no-1-overlooked-skill-for-every-author/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 12:00:41 +0000</pubDate>
		<dc:creator>Jane Friedman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[CRAFT]]></category>

		<guid isPermaLink="false">http://writerunboxed.com/?p=11431</guid>
		<description><![CDATA[I wish they taught this skill to students in high school or college. Creative writing students especially need to spend a semester on it, but never do. You’d think publishers would deliver a 101 guide on it for their authors, though I’m not sure the publishers themselves always know anything about it. The skill is [...]]]></description>
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		<slash:comments>58</slash:comments>
		</item>
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		<title>Self-Published Authors Have Great Power, But Are They Taking Responsibility?</title>
		<link>http://writerunboxed.com/2011/10/28/self-published-authors-have-great-power-but-are-they-taking-responsibility/</link>
		<comments>http://writerunboxed.com/2011/10/28/self-published-authors-have-great-power-but-are-they-taking-responsibility/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 13:00:58 +0000</pubDate>
		<dc:creator>Jane Friedman</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://writerunboxed.com/?p=10993</guid>
		<description><![CDATA[There&#8217;s incredible emphasis these days on how authors have more power and control than ever in deciding how and when to publish. And I am guilty of propagating this message far and wide. You can find it mentioned in nearly interview I give. Why? Because it&#8217;s true. Technology has enabled us all to be active [...]]]></description>
		<wfw:commentRss>http://writerunboxed.com/2011/10/28/self-published-authors-have-great-power-but-are-they-taking-responsibility/feed/</wfw:commentRss>
		<slash:comments>63</slash:comments>
		</item>
		<item>
		<title>A Checklist for Marketing Your E-Book</title>
		<link>http://writerunboxed.com/2011/09/23/a-checklist-for-marketing-your-e-book/</link>
		<comments>http://writerunboxed.com/2011/09/23/a-checklist-for-marketing-your-e-book/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 12:00:32 +0000</pubDate>
		<dc:creator>Jane Friedman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://writerunboxed.com/?p=10475</guid>
		<description><![CDATA[Knowing how to effectively market your e-book can be a challenge if you don’t have any formal education or professional experience in sales and marketing. Plus, these days, the default strategy seems to be “I’ll use social media.” But that’s not a strategy, it’s a tool. When I teach the basics of marketing communication to [...]]]></description>
		<wfw:commentRss>http://writerunboxed.com/2011/09/23/a-checklist-for-marketing-your-e-book/feed/</wfw:commentRss>
		<slash:comments>29</slash:comments>
		</item>
		<item>
		<title>3 Things That Come First Before You Tackle Social Media</title>
		<link>http://writerunboxed.com/2011/08/26/3-things-that-come-first-before-you-tackle-social-media/</link>
		<comments>http://writerunboxed.com/2011/08/26/3-things-that-come-first-before-you-tackle-social-media/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 12:00:38 +0000</pubDate>
		<dc:creator>Jane Friedman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://writerunboxed.com/?p=10127</guid>
		<description><![CDATA[One of the most common questions I receive is: How can I use XYZ social media tool to market and promote my book? Sometimes I feel like I’m being asked: How can I find Mr. or Mrs. Right who will make me happy for the rest of my life? So many factors are at play, [...]]]></description>
		<wfw:commentRss>http://writerunboxed.com/2011/08/26/3-things-that-come-first-before-you-tackle-social-media/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>Be the Champion of Your Own Change</title>
		<link>http://writerunboxed.com/2011/07/31/be-the-champion-of-your-own-change/</link>
		<comments>http://writerunboxed.com/2011/07/31/be-the-champion-of-your-own-change/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 12:00:10 +0000</pubDate>
		<dc:creator>Jane Friedman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://writerunboxed.com/?p=9668</guid>
		<description><![CDATA[There’s only one thing for sure in this life: Things change. I tend to be a champion of change. Whenever I hear people say, “Not all change is good,” I feel like challenging them. How do you know? Can you see all possible ends of change? Why not make an opportunity out of it? Yes, [...]]]></description>
		<wfw:commentRss>http://writerunboxed.com/2011/07/31/be-the-champion-of-your-own-change/feed/</wfw:commentRss>
		<slash:comments>22</slash:comments>
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