Writers get tired.
The process of writing, of editing, of writing some more, of editing some more, of searching for representation, of reworking the book yet again, of waiting so long to see your words in print that you forget you even wrote some of them, of publishing in its maddening and bountiful entirety… well, some days, it can feel like too much.
Every stage has its own ups and downs, but personally, I find the promotion stage both the most exciting and the most challenging. Many parts of the publishing process can feel out of your control. Partly that’s because they are. But promotion is different because, unlike other stages, it has the capacity to go on forever. The joy and terror of publishing in the social media age is that once you have a book, you literally could be promoting it every minute of every day.
(Note to writers everywhere: do NOT promote your book every minute of every day.)
Right now, my latest book (published under a pseudonym, as regular readers know) has been out in paperback for a few months. Typically, this is when a publisher’s efforts to promote the book taper off and any further promotion is squarely in my hands. Since my next book isn’t out for almost a year, it’s a little early to start pushing that one, so it would make perfect sense for me to push a little harder on promotion of the paperback one.
And yet I spend day after day not doing it. Why? Because, as I mentioned above: tired.
But I’ve been here before, and I always find a way out. I will this time too. In case you find yourself in the same situation, here are my three rules for getting out of a why-do-I-bother, so-tired-of-promoting-this-book funk: [Read more…]