Would you ever not show up for work without a reason? And do this day after day? Would you drop work at the slightest excuse? Would you assign blame at the drop of the hat?
Of course not.
Yet this is how many people treat their creative ambitions. Their writing, their art, their craft.
Instead of showing up every day to work, they go for the blockbuster mentality — counting on that one big bet that will pay off. Much like people who gamble or play the lottery as a strategy for securing their retirement. It’s a false belief that they can bypass hard work and investment and find their “big break.”
They tell themselves, “When I get an agent, things will begin to happen.” Or, “When I sign with a publisher, I won’t have to worry about marketing.”
But in the meantime, they struggle, alone. There may be bouts of creative momentum, but often followed by periods of outright abandonment.
Do you view your day-to-day creative work as an investment in your success? If not, you should.
If you want to have a nice nest egg by the time you retire (or earlier), you can take the chance you’ll win the lottery or pick the right number at the horse races. But the smarter approach — and the safer bet — is to make regular deposits into an investment account over a long period of time.
Those small investments you make each month, each week, or each day add up over time. And we won’t even get into compound interest here.
This investment habit doesn’t just apply to your bank account. It’s just as relevant to your health, your relationships, and yes, your creative work.
Let’s talk about investing in your creative work.