A few months ago, I wrote an article on using Twitter to turbocharge your writing career. That was like five months ago, so you should have about 20,000 followers by now. After mastering 140 characters, you’re now ready to write exponentially more words and reap far fewer tangible rewards by starting your own author blog. I’ll show you how.
“Blog” is short for “weblog,” which is only six letters, so I’m not sure why it needed shortening. Think of it like an online journal you can update even if you have no HTML skills or sense of shame.
You can set up your blog for free using several popular platforms. If you like descriptive names, Blogger is pretty much what it sounds like. WordPress is also widely popular among writers for its usability, customization, and recognizable visual layout that instantly proclaims to visitors, “This is a WordPress blog! I’m using WordPress!”
Find Your Niche
What type of blog should you create? It depends on what you write. Mystery writer? I recommend a writing advice blog. Literary fiction? You might consider blogging about writing advice. Paranormal romance? A writing advice blog is your best bet. If you write LGBT YA as a way to reach out to teenage misfits and tell them they’re not alone, there’s no better way to do that than a writing advice blog. Blogs are how authors build a wide, diverse readership by catering to a tiny subsection of the market. If you read a few authors’ blogs, you may conclude that hardly anybody buys books except for other writers. This is pure cynicism, but with hard work, we can make sure that books are read exclusively by other writers by 2030.
You may be considering blogging about some other interest of yours–say, woodworking or crafting, for example. If you’ve got time for hobbies, you’re obviously not spending enough time on writing. Those hours spent enjoying a stress-free pastime for its own sake could be far better spent chiseling another few thousand words into the unforgiving white page on your monitor.