Hello Writer Unboxed readers! I’d like to introduce myself. My name is Annie Neugebauer, and I’m the new Twitter columnist around these parts. I’ll be blogging Twitter tips, theory, and practice every other month. Many thanks to Nina Badzin for recommending me, and to Therese Walsh and the whole WU crew for welcoming me with open arms.
I’m going to assume that you guys have been following Nina’s posts (archived here, if you need to go back) and that you also know some basic Twitter etiquette. I thought I would use this first post to reveal my Twitter philosophy with five unshakeable beliefs. These fundamentals have evolved since I really started using Twitter in 2011 and have served me well, and I believe that if you take them to heart they’ll serve you well too.
1) It’s All About Balance
Twitter for writers is a conundrum. We’re told to “build a platform” and “network,” and indeed, Twitter is fantastic for both of those things. If used correctly, it’s an incredibly powerful marketing tool. Yet Twitter is inherently an informal social forum. It started out with the simple concept of quickly answering the question “What are you doing?” …not “Why should I buy your book?”
If you use Twitter strictly as a professional venue, your feed might be useful, but it’ll be about as exciting as a five-hour board meeting. But if you use it playfully and personally, an editor considering your manuscript might see your tweets about your cat licking his butt. So what’s a writer to do? [Read more…]