This post probably isn’t what you’re expecting. If you’re looking for guidelines and tips on how to use and get the most out of Twitter, you can view a list of my past posts here. But before you get overwhelmed, don’t worry. This is not a crash-course on everything you could possible learn about the art of Twitter. This post is about what you really need to know about Twitter, and that boils down to five surprisingly simple things.
1. There is no one right way.
Don’t roll your eyes; it’s true! If what you’re doing is working, it’s the right way for you. If it’s not, it’s not. It truly is that simple.
There will always be things that work for you that won’t work for someone else, and vice versa. This is a fact of life. Use it to free yourself from the stress of “following the rules.” If getting on Twitter feels like a chore – or a field of social land mines – because you’re so wound-up about “doing something wrong,” you’re not going to enjoy it. And if you’re not enjoying it, your followers probably aren’t either, which defeats the entire point. So here’s your permission: take what works for you. Leave the rest.
2. There is no such thing as a Twitter expert.
If there’s no such thing as “Twitter rules,” there also can be no such thing as a “Twitter expert.” That might sound strange coming from someone who writes a Twitter column, but trust me: I don’t consider myself an expert. In fact, I would run far, far away from anyone who calls themselves a Twitter expert. That type of terminology just doesn’t leave enough space for individual variables for my taste. [Read more…]