Therese here to introduce a book authors have needed for a long time: What To Do Before the Book Launch  by authors M.J. Rose and Randy Susan Meyers. I was given a copy of this to preview months back, and was thrilled to provide an endorsement:
Dripping with the wisdom authors gain after years of experience but wish they’d had from moment one. If you want to move from book deal to debut in the best of all ways, this book will tell you how to do it—and how not to do it. It is positively packed with essential advice. Highly recommended.
—Therese Walsh, co-founder of Writer Unboxed, author of The Last Will of Moira Leahy
I’m so pleased to have M.J. with us today to tell you more about the book and share an excerpt. Enjoy!
What To Do Before Your Book Launch
What to expect when you’re expecting your book? What’s going to happen first, and second, and third?
I’ve had twelve fiction book launches. I have made terrible terrible mistakes with every one. My big takeaway after all these years is I need clones! Short of that – I need a “to do” list.
This book is our to-do list.
Included are chapters on author websites, blogs & author photos, publicity & marketing, book & author positioning book trailers, launch parties & public presentations, manners for authors, consolation for bad reviews, a timeline for the year before publication. worksheets for social media and writers on the craft & business of writing. Plus some other helpful (hopefully) advice and cautionary tales.
Here is an excerpt.
Ultimately, we all have to realize this basic truth: 
If writers don’t write, publishers have nothing to publish. And if they don’t publish, they don’t have a business and we don’t have a career. They can’t do it without us, and we can’t do it without them.
“Without the fruits of your labor, none of us would have jobs,” said agent Lisa Bankoff. “I’d have no deals to commission, editors would have time to do nothing but refine their own prose, and the legion of promotion, marketing, publicity and sales people would be forced to invest their energies in other pursuits.”
The editor and the agent, Bankoff said, are on a shared quest and it’s one only the writer can satisfy. But too often what should be a partnership is not treated as such. It begins with the very way that authors communicate (or don’t communicate) with their publishers: an author deals with an agent who deals with an editor. The editor deals with the rest of the house and then reports back to the agent with business matters or the author with editorial concerns. The channels are not very clear.
Editor John Glusman suggests that an author rely on his or her agent to make this process go more smoothly. “It’s a big universe with a lot of different players in it,” he said. “The process itself is fairly simple but there is a lot of competition and every author feels it. An author’s agent should be his or her champion, run interference and get involved when there are issues.”
Amy Bloom (Normal: Transsexual CEOs, Crossdressing Cops, and Hermaphrodites With Attitude) suggests we not be fooled by the nice stuff that precedes signing a contract and that we should proceed through the publishing process with the right attitude. “One can be appreciative without being subservient. Objectively this is a business and publishers are not our parents or our friends, we sell them our goods and they pay for them. We all need to concentrate on doing business in a positive and supportive way. In a way that does not cause pain.
Whoever you talk to, authors, publishers or agents, every-one agrees. It all depends on the agent: you must have an agent you trust.
Learn more about What To Do Before Your Book Launch–and order–on its dedicated web page here .