Jane Friedman offers some excellent advice on platform-building in her post, Audience Development: Critical to Every Writer’s Future:
Mediocre writers with sales & marketing savvy are more likely to succeed in commercial publishing than talented writers without sales & marketing skill.
[…] Even while producing your first manuscript, you need to find ways to meaningfully interact with others online, consider how your stories can reach readers in new or dynamic ways, and develop some skill at soft marketing and promotion (or branding yourself), before those skills are called upon to ensure the success of your published work.
I wholeheartedly agree with Jane’s thoughts. My blog Write It Sideways has helped me network, develop my marketing savvy, and establish social outlets through Twitter and Facebook. When a publishing deal comes my way, I’ll have an established platform on which to build my readership.
While that’s a great reason to start a blog before you’re published, there’s something else I’ve noticed happening. In some ways, I feel this other occurrence is an even more important development in my writing journey. [Read more…]