Requiem for an Independent Bookstore
Brunonia Barry on Nov 11 2010 | Filed under: REAL WORLD
The morning after Halloween is admittedly a strange time in Salem, Massachusetts. Last night’s crowd of a hundred thousand has cleared out, leaving just small reminders that they were here at all: a lone black knit glove with a white skeleton applique lying in the middle of Essex Street, sad looking pumpkins on doorsteps. On Salem Common, two park & rec guys are cleaning up last night’s mess.
The Halloween season turns Salem into a town of ghosts, but it is the morning of November 1st when Salem becomes a ghost town. This year there is a very real ghost in our midst: Cornerstone Books has died.
As deaths go, we’ve had a few in the family in the last couple of months, so I am probably a bit more maudlin than usual. When I heard that Cornerstone was closing, I broke down with as much sadness as I usually reserve for my nearest and dearest. At the time, my reaction surprised me, but, in retrospect, it shouldn’t have. Cornerstone has come to mean a great deal to me over the last few years. Not only was it my neighborhood bookstore, it was a place I went to visit friends.
When I wrote The Lace Reader, it was my friends at Cornerstone who passed the word, teaming up with The House of The Seven Gables to host an extraordinary book launch. The same happened when The Map of True Places came out, that first night’s celebration of a Salem book could only have been hosted by Salem’s finest. Over the last few years, they have hosted out of town book clubs for me, introduced me to our local chapter of Red Hatters, and been the sponsors of Salem’s own Book Festival. Since my writing career began, I have made more appearances at Cornerstone than anywhere else in the world, and they’ve sold more of my books than any other individual store in the country. There was one week when The Lace Reader outsold the new Harry Potter release, and I’m certain that could have only happened because they were hand selling the heck out of my novel.
Cornerstone was the ideal neighborhood bookshop, as evidenced by the fact that they have won “Best Bookstore of the North Shore,” more than a few times. In towns or cities too small to house art galleries, the local bookstore is often not only a place to stop in to find a book you’ll love but also a sort of cultural center. They are likely to host a show for a local artist, or an evening of music, and they always know what’s going on in the community, not just in the arts, but in most areas. It’s certainly the place to meet an emerging author on a first tour or an old favorite who’s doing a signing.
As a relatively new author who has been on tour only three times, I found that it was almost always the indies who hosted my tour events and introduced me to a new community of readers who trusted their recommendations enough to show up to listen to an unknown. With so many local bookstores closing, where will writers go for such help? It is a sad fact that many of the independents (and even some of the chains) are having to close their doors at a time when their obstacles include not only e-readers and online sales but a crippled economy that has slowed the purchase of most hardcover books with the exception of those written by our superstars. With the buy-local movement just beginning to catch on, it is too little too late for many stores.
I have nothing against online sales. I happily own a Kindle, which I find great for traveling. But the sense of community that the independent bookstore fosters is not something that can be recreated online, and, unless you are one of those writing superstars or your book has some kind of publicity hook, I think it will become increasingly difficult for a new writer to stand out from the pack.
For the last few months, I have been part of a group of Salemites trying to save our beloved Cornerstone. We’ve explored many ideas: creating a co-op bookstore, launching a social arts center in combination with a local coffee place, starting a book store/public book club that charges admission to its members, hosts authors, and serves wine. For one reason or another, those ideas have not been viable. With the deadline looming, no one could come up with a definitive plan fast enough to keep the store alive.
And so, on Halloween night, Gil Pili, Cornerstone’s creator and visionary, closed the doors, locked up, and put his inventory of books in storage in hopes that someone will come along who has always wanted to own and run a bookstore.
So I wanted to ask other writers for their ideas. How would you revamp a struggling local bookstore, what would make you and the rest of your community go there to shop? What do we have to do to keep these local treasures alive and thriving?
We all entertain hopes of a miracle, that someone will come along and reopen Cornerstone. We promise to do a better job supporting them. For my part, I will vow to buy more books than ever, to always shop locally, and never again to subscribe to the naïve belief that, regardless of circumstances, good things will last forever.
























[...] This post was mentioned on Twitter by Phaze Books, SFWA authors. SFWA authors said: Juliet Marillier: Requiem for an Independent Bookstore http://bit.ly/clnyxf [...]
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I don’t have any ideas, but I understand the mourning. Bookstores, especially local, indie ones, are like living, breathing organisms. I hate to hear of local bookstores dying out. I live in Newton, where we are lucky enough to have 2. But one of them has just announced it’s looking for a buyer and I fear for its future.
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That is so sad. I love visiting bookstores wherever I am. In fact, it’s one of the first two things I look for (the other is coffee!)
When a bookstore like that is such a community gathering place, people can forget it is also a business, and utterly dependent on people buying in addition to visiting.
I hope something happens that will allow it to re-open. And fingers crossed that more bookstores can stay solvent in these hard times.
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Two wonderful independents in our town died over the last couple of years when Borders and B&N moved in. We have one hanging on, and that’s because they cater to the niche, not the mass market. And even the big box retailers are struggling. So I’m not sure what the answer is as we transition from buying in stores to purchasing digitally. All I know is that a shuttered bookstore is sad.
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Brunonia – I’ve been following the Cornerstone story since it broke, and am also mourning. I wish I could begin to answer your questions about how to revamp a struggling local bookstore, but am at a complete loss. It’s a sad symptom of this commercially-driven, consumer world we live in.
An anecdote: I recently moved with my family to a new house in the town of Natick, MA, where I settled in 2002. Our original house was a 5 minute drive from the independent bookstore The Wellesley Booksmith. Maintaining this proximity to the Booksmith would up driving my choice of a new home, and I’m proud to say that we’re still just a 5 minute drive away from it! If it were ever to close, I’d be tempted to move again, away this time.
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I have mixed feelings about what is happening to bookstores – the independents are just the first because they are small.
On one hand I have wonderful memories of wandering around bookstores touching books, reading blurbs and buying books.
On the other hand, it’s a market thing. If people wanted to save the bookstore, they would buy enough books to make them profitable. And, clearly they aren’t.
They are stores, not institutions. If the market won’t support a retailer, they will go away.
So, people, if you want to save your local bookstore, buy books from them. If you don’t no one else will save them.
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[...] Here’s a direct link to the post I wrote for Writer Unboxed, though you should really spend some time poking around the blog if you haven’t already. They do some great stuff. Remember to support your local independent bookstores! [...]
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We’re fortunate to have a great independent book store a few towns over, and another fabulous one where we spend most of the summer. They both serve as anchors for the shopping/social district in which they’d located, and would leave a great gaping hole if they were to close. I hope someone finds a way to resurrect Cornerstone.
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My town in Colorado has also struggled with independent book sores closing. We had the most beautiful store ever it and finally closed it’s doors because of the chains. We now have 2 new stores giving it a go. One is attached to a coffee shop, the other a tea house. Our town is big into buying local and we have many people working hard to keep our old town thriving and small business owners successful. I manage an independent children’s store with a wonderful book department and I educate customers every day as to why they should support local. Hang in their people, we must never give up!
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Such a lovely, heartfelt post, Brunonia, especially since I feel as though I know the layout of Salem and the community that strives to thrive there from reading THE LACE READER. Indie stores like Tattered Cover Book Stores here in Denver that reach out with renewed efforts to serve up something unique to their customers will survive as long as the funding is somehow there to help them. It’s such a catch-22, when most booksellers who just want to sell books are forced to wear their community outreach and special events hats more often than ever. Offering up hi-tech services that print POD books in minutes or allow customers to sample enhanced e-books on-site or learn more about a visiting author also sounds fun but again, who can afford it? I’m sorry to hear about Cornerstone Books. Thanks for sharing your fond memories.
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Have a guest night who is willing to Offer story time for kids. That will get adults into the store who will shop around while kids are listing to a story.
Offer an evening where (maybe an author ) is willing to give an hour or so telling people how to write or how to journal. Or an evening on creativity or how to write a scene or how to even come up with an idea for a book.
Have a crafter come in and show how to do something and have craft books around for them to peruse.
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I work at the only independent bookstore in my town. And the only thing that keeps us alive is all the gifty stuff we sell.
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The funny (weird) thing about Cornerstone is that they’ve been threatening to close for years – 10 or more. Everytime I walked by, I was surprised to see the door open, lights on. I got the feeling that I couldn’t trust that they’d be there and shifted a lot of shopping to Spirit of 76 and other nearby bookstores.
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I live local and always try to shop local first. I’m willing to spend a little more to that end but, with grad school, work, and 2 kids, time is an issue. I’d always walk over to Cornerstone to find my books for the semester (I study writing, so they weren’t usually textbooks, just 10-20 books), or for pleasure reading throughout the year. Often I couldn’t find what I was looking for and would be told “we can order it.” This was the moment when I went home and purchased online through Amazon, where I could get it in 2 days, with no shipping charges, and for less than it would cost me to buy local. I understand that independent stores can’t carry the selection that Amazon can, or offer the prices, but they must find ways to compete with the convenience. How about delivery service? “We can order it and deliver it to your house in 2 days.”
Other ideas: selling records and cds in addition to books(downtown Salem doesn’t have a music shop); carrying more lit mags, zines, journals, comic books, etc….these are things I always buy on impulse, almost never online (and the lit mag selection at Cornerstone was pretty awful); book club cards (buy ten, get one free).
Another huge thing, I think, for local stores: get to know your customers. Learn their names, their interests, etc. I went in Cornerstone a good bit in the year and a half since we moved here, and the customer service was fine, but I never felt like anyone took time to get to know me. I’d go in once a week, buy a couple poetry books…no one ever said “Hey, we just got in the new _______ .” If the service isn’t personal I feel I can shop anywhere; if it is personal, suddenly I find myself fiercely loyal and willing to sacrifice in other areas where the bookstore isn’t necessarily as viable.
I do think Cornerstone did a great job at being part of the community. I’m very sorry they’re gone, and sorry I don’t have the money to re-open. I hope my suggestions might help someone, somehow.
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